Digital Excellence Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalActivation Full time $90,000 - $120,000

About Us

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The Digital Activation Executive plays a pivotal role in driving digital excellence, collaborating closely with our team to set up and execute campaigns across leading digital platforms.

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  • Review and Monitor Campaigns: Ensure optimal campaign pacing aligns with goals and budget by overseeing performance across META, TikTok, The Trade Desk, and DV360.\
  • Adjust Campaigns: Collaborate with internal teams and clients to discuss updates and issues while modifying budgets, bids, and targeting based on performance data.\
  • Campaign Setup & Execution: Set up new campaigns across various platforms, ensuring all targeting, creative, and budget settings are optimised for best-in-class results.\
  • Optimise Campaigns: Tweak targeting, bids, or creatives based on performance data to ensure campaigns meet KPIs and run efficiently. Keep the team updated on campaign progress, escalate issues, and identify optimisation opportunities.\
  • Performance Monitoring & Optimisation: Regularly monitor live campaign performance, adjusting strategies to maintain proper pacing and budget alignment.\
  • Reporting & Insights: Compile and prepare performance reports for clients, providing valuable insights and recommendations based on campaign data.\
  • Troubleshooting & Issue Resolution: Identify and resolve any issues with campaigns, whether they're related to technical glitches, underperformance, or other roadblocks.\
  • A/B Testing: Run tests and adjust creatives, bidding strategies, and targeting options to drive continuous improvement.\
  • Planning: Gather assets and plan for upcoming campaigns to ensure readiness for launch.\
  • Review Results: Analyse the day's campaign results and report insights or action points to relevant teams.\
  • Support Team Coordination: Assist the Coordinator in developing detailed weekly and final post-analysis, setting a positive example to ensure they have all necessary tools and information to excel.\

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