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Lead Digital Strategist

2 weeks ago


Sydney, New South Wales, Australia beBeeAnalytics Full time $80,000 - $150,000
Job Title: Lead Consultant, AnalyticsAbout Us

We are a specialist practice for data, analytics & technology. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas.

Our Approach

We help clients leverage the power of data, analytics and technology to drive media effectiveness. With access to expert consultancy services and a deep bench of specialised skills, we deliver what marketers need to compete effectively, increase efficiency, and drive growth.

The Role

The Lead Analytics Consultant is a pivotal role responsible for shaping and implementing our clients' digital measurement strategies. You will draw on your deep expertise in Google Analytics 4, Google Tag Manager, and privacy-first solutions to identify complex analytics challenges and translate them into actionable, robust technical implementations.

  • Digital Measurement Solutions: Designing and implementing advanced digital measurement solutions across diverse digital channels and platforms, primarily using the Google Analytics 360/GA4 suite.
  • GA4 and GTM Implementations: Executing complex GA4 and Google Tag Manager configurations, including advanced data layer strategies, custom event tracking, and server-side tagging (e.g., Conversion API pipelines).
  • Data Collection Ecosystems: Developing and maintaining client-side and server-side 'sources of truth' for analytics data, integrating with various technologies such as TMS, CDP (e.g., Tealium, mParticle), and CMS.
  • Privacy-First Measurement: Act as a subject matter expert on evolving privacy regulations, cookie deprecation, and browser ID changes, ensuring clients' measurement strategies are future-proof and compliant.
Requirements

We are seeking a highly skilled and experienced professional with a proven track record in digital analytics implementation and strategy.

  • Experience: Minimum 5+ years of hands-on experience specifically with Google Analytics (GA360/GA4) and Google Tag Manager (GTM), including advanced configurations, custom implementations, and troubleshooting.
  • Technical Skills: Demonstrable expertise in implementing and deploying GA4 and Conversion APIs, particularly within various technology environments such as Tag Management Systems (TMS), Customer Data Platforms (CDP like Tealium, mParticle), and Content Management Systems (CMS).
  • Programming Skills: Strong proficiency in JavaScript for web analytics implementation, custom tagging, and troubleshooting. Ability to read and understand HTML/HTML5 and CSS is also required.