Digital Strategy and Customer Engagement Leader

1 month ago


City Of Greater Dandenong, Australia Private Advertiser Full time

We are seeking a strategic business leader to join our Executive Leadership Team as the Head of Strategy & Customer Engagement. Reporting to the Chief Executive Officer, you will lead the development and execution of all organisational customer engagement initiatives.

About the Role

This is a full-time, office-based position in Dandenong South. You will be responsible for:

  • Developing and implementing comprehensive marketing strategies that align with our business goals;
  • Leading digital campaigns to boost engagement and generate leads;
  • Fostering relationships with key business partners, vendors, sponsors, suppliers, and media agencies;
  • Managing public relations and media relations to build a supportive company image;
  • Collaborating with different teams to ensure seamless alignment and execution of customer engagement initiatives;

You will have the opportunity to work closely with cross-functional teams, leverage advanced communications, marketing, and customer engagement technologies, and significantly impact our organisation's growth trajectory.

Key Responsibilities
  1. Develop and implement strategic communications and marketing plans that align with the Company's business objectives;
  2. Manage marketing budgets, allocating resources effectively and optimising marketing spends to achieve maximum ROI;
  3. Lead and mentor a team of marketing professionals, providing guidance, feedback, and support to drive excellence in marketing execution;
  4. Act as a brand ambassador, representing the Company's values and maintaining consistent brand identity across all touchpoints;
  5. Analyse market trends, studying market share, competitor data, and industry dynamics to identify opportunities and threats;
About You

We are looking for a true strategic business professional with a deep understanding of working with an established brand. You will have a strong grasp of what marketing and customer retention strategies drive acquisition and can create campaigns that resonate with and attract a broad audience.

You should have:

  • A minimum 5 year's practical and proven senior experience in strategic marketing, brand, and communications;
  • Tertiary qualifications in Business, Marketing, or Communications;
  • Innovative thinking and experience in the digital and social media space;
  • Excellent communication skills and a collaborative mindset;
  • Highly analytical and data-driven skills, leveraging insights to optimise marketing initiatives and improve customer engagement;
What's on Offer

We offer:

  • An attractive base salary of AU$120,000 per annum;
  • Superannuation contributions;
  • A bonus structure based on individual and team performance;
  • Fantastic company culture;
  • Fantastic team support;
  • Training and development opportunities;
  • Attractive employee benefits;
  • Wellness incentives;
  • A safe working environment;


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