
Senior Digital Marketing Strategist
17 hours ago
About the Position:
We are seeking a strategic and experienced SEO/SEM Specialist to lead performance marketing for respected brands across Australia and international markets.
This is an opportunity to build and define the SEO/SEM offering at a quality-first agency that values clarity, outcomes, and smart partnerships.
- Design and deliver effective SEO and SEM campaigns for government, non-profit, and commercial clients.
- Set clear goals and optimize campaigns to improve ROI and client success.
- Present strategy and insights with confidence — ensuring clients understand what's working and why.
- Conduct thorough audits and apply best practices in indexing, structure, schema markup, and performance.
- Launch and refine Google Ads and Microsoft Ads campaigns with a focus on measurable outcomes.
- Deliver meaningful reports that identify opportunities and drive decision-making aligned with client goals.
Required Skills and Qualifications:
- 5+ years' hands-on experience in SEO/SEM
- Agency background — able to juggle multiple clients and competing priorities
- Strong analytical mindset — able to translate data into smart decisions
- Clear communicator — able to explain strategy and results in plain English
- Strategic thinker with a sharp eye for detail and delivery
- Comfortable around CMS platforms (WordPress, Umbraco) and basic technical language
- Self-directed, organised, and accountable — able to take ownership and follow through
- Preferred Tools: Google Analytics, Search Console, Tag Manager, Microsoft Clarity, Looker Studio, AHREFs, Screaming Frog, SEMrush.
Key Skills:
- Technical expertise in SEO/SEM
- Experience with Google Ads and Microsoft Ads
- Knowledge of CMS platforms (WordPress, Umbraco)
- Basic technical language skills
- Strong analytical mindset
- Clear communication skills
- Strategic thinking skills
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