Marketing Brand Accelerator

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketer Full time

About the Opportunity

The ideal candidate will be responsible for driving growth and market share of our Private Label brands through strategic and tactical initiatives. This role is crucial to ensuring that our Private Label Portfolio strategy is executed with excellence.

This is an opportunity to join a fast-growing organisation and make your mark within a dynamic team. You will have input into strategic brand decisions while delivering a range of brand building and tactical activities that drive awareness and engagement of staff, customers, and end-users.

**Key Responsibilities Include**:

  • Support in creating and implementing a comprehensive brand strategy that aligns with our Vision, Purpose, and Values.
  • Collaborate with internal teams and external partners to develop branded content, messaging, and activity that aligns with the brand's goals and objectives.
  • Create Annual Brand Plans and Go-to-Market plans for brand/product launches including creating marketing support required for success.
  • Be the lead marketing person for product or brand changes including developing packaging, managing rollout, and activation plans to drive growth within various channels.
  • Develop Private Label brand guidelines, packaging templates, positioning, brand pillars, and value proposition for key private label brands.
  • Support the demand activation team with branded content and tools for successful delivery.
  • Monitor and analyse the brand's performance, making strategic recommendations for improvement.

About You
- Significant Product Marketing experience with exposure to the full marketing mix in retail, FMCG, hardware, or automotive including B2B and B2C.
- Ability to think commercially with brand management exposure and marketing campaign experience.
- Current understanding of retail marketing plus digital and social content strategy and best practice.
- Resourceful, hardworking, and ambitious with the ability to work in a fast-paced and changing environment.
- Hands-on role requiring project management skills, exceptional communication skills, and strong stakeholder management experience.

Why Join Us?
- Opportunity to work with an iconic brand in a growing organisation.
- Potential for career growth and personal development.
- Exclusive discounts and benefits across our trade stores and retail stores.
- Paid Parental Leave & Employee Assistance Program.
- Equal opportunities employer.

If you are seeking a challenging role where you can make your mark and grow with the organisation, please apply

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