Digital Marketing Strategist

2 weeks ago


Brisbane CBD, Australia Programmed Full time

About Our Client

Our client is a leading provider of home services, committed to innovation and excellence in enhancing customer comfort and safety.

Position Overview

We are seeking a dynamic and results-driven Marketing Specialist with exceptional digital skills to develop and execute online and offline marketing strategies across various channels.

Key Responsibilities

  • Develop comprehensive digital marketing strategies that align with business goals and drive customer acquisition and retention.
  • Utilise AI tools and analytics to enhance targeting, segmentation, and personalisation of marketing campaigns.
  • Create engaging and relevant content for various digital platforms, including social media, email marketing, and the company website.
  • Optimise content for SEO to improve organic search visibility and traffic.
  • Monitor and analyse digital marketing performance using metrics such as website traffic, conversion rates, and ROI.
  • Manage PPC, display, and social media advertising campaigns for all brands, ensuring they meet budget and performance targets.
  • Experiment with emerging digital marketing techniques and technologies to stay ahead of industry trends.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3 years of experience in digital marketing, preferably in the home services industry.
  • Strong knowledge of digital marketing channels (SEO, PPC, social media, email marketing).
  • Experience with call centre metrics and an understanding of how to leverage them for improved marketing performance.
  • Proficiency in analytics tools (Google Analytics, social media analytics) and marketing automation platforms.
  • Familiarity with AI applications in marketing, such as chatbots, predictive analytics, and personalised content delivery.

Why Work with Our Client

Our client offers the opportunity to shape their digital marketing initiatives while working with a passionate team dedicated to innovation and customer satisfaction.



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