Digital Media Executive

15 hours ago

Adelaide, South Australia beBeeDigitalMarketing Full time $155,000 - $185,000

Job Title: Digital Media Executive

Job Description:

The Digital Media Executive will oversee media planning and buying across ATL channels and digital platforms, focusing on measurable ROI and brand performance.

This role involves building and mentoring a high-performing team across performance marketing and digital eCommerce platforms, leading CRO strategy and execution across web and app platforms.

Key Responsibilities:

  • Media Buying & Planning: Partner with a media buying agency to ensure data-driven media plans, oversee performance accountability, and stay ahead of emerging trends.
  • Digital Performance & Optimization: Lead continuous optimisation of acquisition campaigns based on performance data and KPIs, collaborate with CRM and content teams, and evolve our SEO strategy.
  • Conversion Rate Optimisation (CRO) & Web/App Platform Management: Manage A/B and multivariate testing programs, work closely with Marketing, Product, and Tech teams, and implement analytics tools.
  • Leadership & Collaboration: Collaborate with internal stakeholders, regularly report on media effectiveness and digital performance, and drive AI learning and adoption.

Requirements:

Expertise in digital performance marketing, including paid search, SEO, social performance, and programmatic advertising. Strong commercial acumen, leadership skills, and ability to translate data into impactful strategies are also essential.

What We Offer:

A dynamic environment where professionals can thrive with flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.

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