Digital Media Coordinator

• Experience the excitement of being part of RAA's first in-house digital media team

• Full-time permanent position based in the CBD

• Plan and implement digital media to deliver improved business performance

Your new opportunity

The Digital Media Coordinator works within the digital media performance team to deliver RAA paid digital campaigns (paid social, programmatic, digital display, SEM). This role is for a passionate, strategic marketer with proven experience in digital marketing and implementing multichannel campaigns end-to-end, that wants to be part of a high performing team, in one of the largest marketing departments in South Australia.

Key responsibilities include:

• Develop and execute all paid digital media for assigned product streams, aligning to growth strategies and the organisation's goals and objectives.

• Monitor and optimise all campaigns to maximise ROI, including ad performance, bid management, audience management and ad copy testing.

• Utilise analytics tools to measure and analyse digital marketing performance, providing insights and recommendations for continuous improvement.

• Develop and maintain relationships with any agency including media agencies, AI agencies and media outlets.

• Collaborate with other teams in the Business Unit i.e. Campaign team, Growth Marketing team and Member Marketing team to ensure objectives, target audiences and key messages are clear.

About you

You are a confident and passionate self-motivated individual who enjoys working in a high performing culture. You're passionate about helping our community and want to make a difference.

For this role, we're also looking for:

• Demonstrated experience in marketing, with a focus on digital performance campaigns.

• Experience working in a digital media role at a media agency highly desirable.

• Hands-on experience with planning and implementing a successful digital strategy, digital campaigns and analysis.

• Exceptional analytical and problem-solving skills with the ability to interpret data and generate insights

• Excellent understanding of and experience using Digital Marketing platforms (Google Ads, GA4, Social Media Advertising, SEO, SEM, Email Marketing, CRM & Automation)

About us

We're proud to be one of South Australia's most iconic brands, trusted by members for more than 120 years. SA born-and-bred, RAA might be best known for our road service and insurance products, but we're excited to be continuously diversifying to better help our members and community.

Our goal? To make life better for South Australians. That's why we're proud to offer a range of services to our 820,000 members, including travel, energy, solar and battery, electric vehicle charging, our RAA Rewards program and more. With motoring still a priority, we're just as passionate as we were in 1903 about road safety, advocating for a safer SA into the future.

We're also one of the state's largest employers, with more than 1300 employees working across our local sites at Mile End, RAA Place (CBD) and Adelaide Airport and our many retail and travel shops. With new office spaces in the city and city fringe in the works, and a buzzing people-first culture, we're proud to be the State's #1 Employer Brand.

Benefits

We love our people at RAA and believe our employees should be rewarded for being a part of the RAA family. Some of our employee benefits include:

• Free RAA premium road service

• Access to our Member Benefits program

• Generous discounts on all RAA products

• Flexible work arrangements- including work from home

• Ongoing Training & Development opportunities and a Study Support Program

• Wellbeing facilities and Corporate Health Insurance Plan

How to apply

To be part of something bigger and work for a passionate South Australian organisation with members at heart click 'Apply' to submit your application by: 9am Monday 30th June.

You'll need to provide evidence of your eligibility to work in Australia and we'll also need you to undertake a police check before you can work with us at RAA.

We are committed to building a workplace that's diverse and inclusive, where employees are embraced for their unique qualities and valued for their contributions. We believe a diverse and inclusive workplace brings out the best in everyone and helps us to give our members better service. That's why we encourage applications from everyone, including people living with disability, job seekers of all ages, First Nations Peoples, members of the LGBTIQA community and people from culturally diverse backgrounds.