Trade Marketing Professional

3 days ago

Sydney, New South Wales, Australia beBeeMarketer Full time $90,000 - $120,000

Autotrader Group's strategic trade marketing role aims to create Australia's leading multi-category classifieds marketplace, business and finance community forum, and editorial lifestyle network.

This role requires an experienced auto marketer to guide the strategic planning, delivery, and execution of the Autotrader Group trade marketing strategy focused on new and used auto dealers in Australia.

Key Responsibilities:
  • Develop and deliver effective trade marketing strategies to position Autotrader Group as a leading digital destination for new and used automotive dealers.
  • Lead the refinement of the Autotrader Group go-to-market (GTM) strategy, value proposition, tone of voice, and key messaging with the support of the Motors leadership team and key stakeholders.
  • Work closely with the Motors sales team to deliver client-led acquisition and retention strategies, industry insights, and product merchandising solutions that help solve real marketing and business challenges.
  • Grow the overall number of automotive customers with a particular focus on high-value customers and larger automotive groups and support relationship-building activities to increase brand advocacy.
  • Support trade operations with communication throughout the customer lifecycle ranging from on-boarding up-selling customer reporting and customer invoicing.
  • Deliver strategic thinking research, and insights to build tailored proposals industry updates, and proactive sales pitches across a range of auto clients business objectives, and budgets.
  • Contribute to the sales pipeline through targeted brand and activation strategies including sponsorships partnerships events advertising, and PR working in conjunction with the consumer marketing advertising, and leadership teams to leverage all Motors opportunities.
  • Identify strategic growth opportunities for new and existing clients that leverage our diverse portfolio of brands extensive reach, and growing digital ecosystem of top marketplace editorial, and forum assets.
  • Stay up-to-date on automotive industry trends competitor activity, and market intelligence to help the business continually enhance our offering.

The ideal candidate will possess strong marketing skills and experience in developing and executing strategic plans. They should also have excellent communication and project management skills.

Benefits

As a member of the Autotrader Group team you will enjoy a dynamic and supportive work environment with opportunities for career growth and development.

At Autotrader Group we are committed to delivering exceptional results and driving innovation in the industry. We offer a competitive salary and benefits package and encourage professional growth and development.

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