Expert Trade Marketing Professional
1 week ago
We are a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Our expertise combines advanced lens technologies with the craftsmanship of iconic eyewear, creating a vertically integrated business that addresses the world's evolving vision needs.
About the Role:
This role involves leading the planning and execution of trade marketing campaigns, incentive programs, and retail activations. With strong project management skills, you'll ensure flawless delivery of seasonal launches, events, and POS execution — from concept through to installation.
Key Responsibilities:
- Lead end-to-end project management of trade marketing campaigns, including timelines, budgets, stakeholder communication, and execution.
- Develop and implement trade incentive programs to drive customer engagement and sales.
- Coordinate product launches, roadshows, and retail activations, ensuring high-impact execution across ANZ.
- Manage POS materials, in-store displays, and merchandising solutions.
- Adapt global marketing toolkits for the local market, ensuring they align with regional needs and standards.
- Maintain B2B communications and provide regular reporting on campaign performance and ROI.
- Oversee permanent fixture rollouts and in-store elevations (windows, pop-ups) in partnership with creative agencies and vendors.
- Support budget tracking, forecasting, and purchase order processing.
Requirements:
- Project Management skills
- Trade Marketing experience
- Strong communication and stakeholder management skills
- Ability to work cross-functionally
What We Offer:
- Opportunity to work in a dynamic environment
- Professional development opportunities
- Competitive salary and benefits package
Why Join Us:
- Contribute to the success of a global business
- Collaborate with talented professionals
- Make a meaningful impact in the industry
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