Digital Data Strategist

2 days ago

Melbourne, Victoria, Australia beBeeDataDriven Full time $100,000 - $120,000

Join our company as a Digital Data Strategist and drive business outcomes through data driven insights.

The Role

The Digital Data Strategist will lead the design and delivery of digital data collection, driving key performance indicators across Medibank's core Digital Channels – including public-facing websites and member portals across app and web platforms.

This role requires a seasoned professional who can formulate a vision and achieve successful business outcomes through collaborative teamwork and responsible decision-making.

The Responsibilities
  • Act as a subject matter expert and develop expertise on Medibank's Digital data ecosystem.
  • Enable reusability, scalability and efficiency in digital analytics implementation and tagging practice by adopting a generic data model and implementing standardised data layers library.
  • Provide guidance and support on third party tag implementation and partner with marketing and media agency to enable marketing use cases.
  • Conduct regular audit and data validation exercises to ensure digital data collection and tag management practice is accurate and compliant with Medibank's privacy policy.
  • Configure, maintain, and review digital analytics platforms.
  • Schedule regular digital data audit and health check to ensure data accuracy and compliance obligations.
  • Develop digital measurement framework to inform digital data collection and align key measures to business objectives.
  • Apply enterprise view from data collection, processing, and reporting. Adhere to enterprise definition to create alignment, consistency and synergy between data sources to achieve single view of customer insights.
  • Utilise analytics and marketing platforms capabilities to activate insights and marketing opportunities.
  • Develop dashboards for self-service and automate insights on digital platform performance.
  • Perform quality assurance and data validation exercises regularly to ensure data integrity.
  • Partner with Digital team in creating digital analytics measurement plan that aligns to business Key Results Indicators.
About You
  • 5+ years' experience in digital analytics.
  • Experience configuring data layers and implementing tags on Adobe Launch and Google Tag Manager.
  • Strong knowledge and power user of Adobe Analytics and Google Analytics.
  • Experience in designing and implementing Data Layers on both App and Web assets.
  • Experience in implementation of Personalisation and Customer Data Platform is highly regarded (Adobe Target, DMP, Salesforce Marketing Cloud, Optimizely, Google Cloud Platform).
  • Experience with website conversion optimisation and campaign management via A/B testing tools such as Adobe Target.
  • Understanding of technical platforms and principles, with a demonstrated ability of working closely with cross-functional agile delivery teams.
  • An overall effective communicator who can explain insights clearly (verbal & written).
  • The ability to build and maintain horizontal and vertical networks.
Imagine Working With Us

We believe happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction.

Imagine a workplace where work didn't feel like work. A workplace where you could shape when and where you work to have more impact.

Imagine a workplace that helps you and your family thrive. Where connection, personal development and health and wellbeing are front of mind.

Inclusion And Accessibility

We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better.

For any adjustments or alternative formats during the recruitment process, please contact us.

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