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Group Planning Director

2 months ago


Sydney, New South Wales, Australia EssenceMediaCom Full time
About the Role

In this pivotal position as Group Planning Director, you will be the mastermind behind our media strategies, connecting the dots between creative vision and business objectives. Working closely with our strategy team, you will engage with our business leadership to deliver exceptional results for our clients.

Key Responsibilities
  • Develop breakthrough media strategies across a range of clients, leveraging your expertise in paid, owned, and earned media channels.
  • Collaborate with our strategy team to deliver on client objectives, working closely with marketplace counterparts to execute your ideas.
  • Build and optimize reach, utilizing tools to drive actionable insights and planning lead implications.
  • Stay up-to-date with the latest research on media effectiveness and its impact on business growth.
  • Work with implementation teams to translate strategies into actionable plans, ensuring delivery of a digital solution that meets client business needs.
  • Build key relationships with client stakeholders, sharing thought leadership on media planning effectiveness.
Requirements
  • Strong base of knowledge across all media channels, with a focus on paid, owned, and earned media.
  • Comfortable working with data, pulling actionable insights from client data sets and translating them into planning lead implications.
  • Ability to build and optimize reach, utilizing tools to drive results.
  • In-depth understanding of the latest research on media effectiveness and its impact on business growth.
  • Experience in audience and signal planning, with the ability to build audiences and translate them into segments for activation.
  • Competency in planning tools, including audience planning, allocation, and optimization.
  • Ability to work with implementation teams to translate strategies into actionable plans.
What We Offer
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A comprehensive benefits package, including flexible working arrangements and industry-leading parental leave.
  • A commitment to diversity, equity, and inclusion.