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Social Media Campaign Specialist
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We are seeking a highly skilled and experienced Social Campaign Advisor to join our team at the University of Melbourne. As a key member of our Advancement, Communications and Marketing function, you will play a critical role in driving successful paid social media performance campaigns to support the University's global and domestic reputation, student recruitment, advocacy, research impact, and engagement objectives.
Key Responsibilities- Collaborate with diverse internal teams to develop and execute paid social media campaigns across multiple platforms, including Meta (Facebook, Instagram, WhatsApp), LinkedIn, TikTok, and YouTube.
- Provide expert advice and support to University staff on paid social media strategy, operations, and reporting.
- Execute paid social media strategies and robust reporting to measure the effectiveness of the University's marketing initiatives.
- Contribute to trends and insights, develop test and learn programs, and provide optimization recommendations to continuously improve digital channels.
- Demonstrated extensive experience in paid social media campaigns, content development, and execution strategies.
- Successful delivery of social media initiatives within a large and complex organization.
- Marketing experience in a similar role within a large complex environment, leading paid social media campaigns to effectively engage audiences and drive results.
- Considerable experience in complex decision-making requiring high levels of expertise and judgment.
As a Social Campaign Advisor at the University of Melbourne, you will have the opportunity to work in a supportive team environment, with a focus on delivering high-quality results. You will also have access to a range of benefits, including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses.
About UsThe University of Melbourne is a global leader in higher education, with a strong commitment to excellence and innovation. We are a vibrant and inclusive community, with a diverse range of staff and students from around the world. Our mission is to benefit society through the transformative impact of education and research.
