Digital Innovation Leader

2 weeks ago

Southbank, Victoria, Australia White Bay Full time

An industry leader at the forefront of digital innovation is expanding its Melbourne-based team. With the rapid growth of Connected Smart TVs, this company is pioneering a new platform that seamlessly integrates TV and digital advertising.

Key Responsibilities

  • Drive new business efforts, tapping into greenfield accounts for the Victorian and South Australian markets.
  • End-to-end sales management - managing sales pipeline, including prospecting, lead qualification, and deal closure.
  • Build and maintain strong relationships with advertisers, agencies, and agency trading desks.
  • Develop a deep technical understanding of the company's unique advertising platform, including its inventory.
  • Create and execute strategies to expand the programmatic business with targeted agencies and accounts.
  • Serve as a trusted consultant, continuously providing value to customers to drive advertising growth.
  • Monitor daily account performance and collaborate with internal teams to resolve any issues.
  • Advocate for your advertising customers within the company, ensuring their needs are met.

Desired Skills and Attributes

  • Preferred candidate will be a strong 'hunter' (75%) and farmer (25%).
  • Strong combination of Business Development, Strategic Account Management and Relationship Management experience, both internally and externally are required.
  • Deep knowledge of the programmatic advertising ecosystem, BVOD, especially in connected TV and video.
  • At least 5 years of industry experience, with significant time spent at an agency trading desk, programmatic publisher or within tech sales.
  • Proven track record of growing programmatic spend through Programmatic Guaranteed (PG) and Private Marketplace (PMP) channels.
  • Excellent communication skills, with the ability to simplify complex topics.
  • Entrepreneurial mindset with the ability to thrive in a fast-paced, dynamic environment - startup/scaleup experience preferred.
  • Bachelor's degree required; MBA or advanced degree is a plus.

Why White Bay?

White Bay is a rapidly growing team that operates at the intersection of display advertising and connected televisions. This is an exciting opportunity to contribute to a world-class advertising sales organization with a relentless focus on data and customer experience. You'll work with first-party data to deliver innovative solutions to advertisers, helping them reach their target audiences in new and impactful ways. If you are passionate about video and the changing landscape of premium content consumption, this is the perfect environment for you to grow and succeed.

Apply now and one of the White Bay team will reach out to you soon.

Never miss out on job alerts or interview tips and tricks by following the White Bay LinkedIn page: https://www.linkedin.com/company/whitebay

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