Senior SEO Strategist

1 day ago

Richmond, Australia Accent Group Limited Full time

About the Role:

We are seeking a highly skilled Senior SEO Specialist to join our Digital Team at Accent Group Limited. As a key member of our team, you will work closely with the Group SEO Manager to develop and implement SEO strategies across all our eCommerce sites.

Your Key Responsibilities:

  • Manage and train the SEO Admin Assistant, delegating tasks and ensuring deliverables are met.
  • Conduct regular technical SEO audits, providing actionable insights to website owners and inputting into templates.
  • Collaborate with the eCommerce team and Digital Delivery teams on website migrations and platform upgrades, ensuring errors are escalated to relevant stakeholders.
  • Perform internal linking audits and stay up-to-date with Google algorithm updates, monitoring their impact on our brands.
  • Conduct regular keyword research, analyzing the latest trends and insights.
  • Manage Local SEO tactics, including Google My Business, Apple Maps, and Bing Places profiles.
  • Develop targeted and unique meta-data, assisting with content mapping and planning.
  • Measure keyword ranking impacts and offer actionable insights, conducting On-page SEO audits to optimize copy and landing pages.
  • Perform competitor and sector analysis, researching competitor backlink activity.
  • Assist with strategic digital PR campaigns, reporting to stakeholders and senior leaders in the business.
  • Work with the eComm team to ensure SEO best practices are implemented, assisting stakeholders/team members with SEO-centric questions.

Requirements:

  • Previous experience working across eCommerce SEO or Agency preferable.
  • Knowledge of HTML, JavaScript, Python, or CSS preferred but not essential.
  • Proven ability to work in a cross-functional environment, multi-tasking skills, and working through ambiguity required.
  • Excellent written and verbal communication skills.

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