Campaign Strategist

1 month ago

North Sydney Council, Australia TPG Telecom Full time

Unlock Your Potential as a Senior Campaign Analyst

The Senior Campaign Analyst will play a pivotal role in driving customer campaign management across Vodafone Australia, leveraging our advanced SAS and Teradata analytical toolsets. As part of our dynamic team, you will collaborate with the Marketing function to deliver impactful and data-driven campaign solutions.

Key Responsibilities:

  • Develop and execute end-to-end campaign strategies, ensuring seamless execution across channels.
  • Utilize data and platforms to propose innovative campaign approaches, design A/B testing, and optimize for maximum open rates.
  • Identify opportunities to streamline and automate campaigns, leading cross-functional teams to implement improvements.
  • Embed robust test and learn methodologies into campaigns, leveraging data-driven insights to inform decision-making.
  • Lead initiatives to enhance targeting through accurate and timely campaign reporting, and leverage previous campaign findings to refine marketing effectiveness.
  • Design and implement new methods to increase audience engagement, conversion, and monetization numbers.
  • Own all aspects of campaign trafficking, optimization, and troubleshooting, with a focus on efficiency and scalability.
  • Conduct regular split-testing on customer audiences, subject lines, landing pages, template designs, and messaging.

Requirements:

  • 5+ years of hands-on experience in customer campaign execution.
  • Direct experience with SAS CI360, Salesforce Marketing Cloud, or advanced knowledge of other campaign platforms.
  • Strong SQL skills and understanding of relational database structure, ideally using Teradata.
  • Analytically driven individual with a proven track record of using insights to improve customer experience and business outcomes.
  • Understanding of data-driven marketing, digital marketing, marketing analytics, and lead management.
  • Innovative thinker with a pragmatic and systematic approach.
  • Strong communicator with the ability to work collaboratively and efficiently with different stakeholders.
  • Ability to manage conflicting priorities in an agile environment.

Benefits and Perks:

  • Flexible hybrid work arrangement (from home and office).
  • 'Stay Connected Mobile' – Access to a free mobile plan.
  • 'Stay Connected NBN' – Access to a free NBN 100 plan.
  • 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year.
  • Access to TPG Learning Hub platform and internal development opportunities.
  • Access to Corporate Partner Discounts.

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