Senior Lead, Business Development, ANZ

6 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $175,000
Job Description

We're seeking a seasoned marketing professional to lead our efforts in the Australia and New Zealand region. As Senior Lead, Business Marketing, you will be responsible for developing and executing a full-funnel marketing strategy that educates and inspires agencies and advertisers, drives commercial opportunities, and positions Reddit as a top-tier strategic partner with customers and industry alike.

This role will involve partnering with sales leaders to build Reddit's presence, deepen relationships with agencies, and accelerate advertiser adoption across the region. You will also create a calendar of events that are key moments for agencies and leverage peer-to-peer and sales relationships to ensure Reddit is present across priority events.

In addition, you will design and deliver high-impact customer engagement experiences at key Australian and APAC industry events—to elevate Reddit's profile, strengthen relationships with agencies and advertisers, and nurture long-term partnerships.

Responsibilities:
  • Develop and execute a country-level marketing strategy that positions Reddit as a top-tier partner for both agencies and advertisers.
  • Build an integrated annual plan that drives awareness, adoption, and share of wallet across the ANZ market—shaping perceptions, influencing decision-makers, and unlocking sustainable revenue growth across enterprise customer segments.
  • Partner with sales leaders to build Reddit's presence, deepen relationships with agencies, and accelerate advertiser adoption across the region.
  • Create a calendar of events that are key moments for agencies and leverage peer-to-peer and sales relationships to ensure Reddit is present across priority events.
  • Design and deliver high-impact customer engagement experiences at key Australian and APAC industry events—to elevate Reddit's profile, strengthen relationships with agencies and advertisers, and nurture long-term partnerships.
Requirements:
  • Extensive Marketing Leadership: 8+ years of senior B2B marketing experience within the tech, media, or advertising industries.
  • Deep Knowledge of ANZ Market: Strong understanding of the Australian and New Zealand advertising landscape, including agencies, holding companies, and enterprise advertisers.
  • Strategic and Commercial Impact: Demonstrated success in building and executing regional marketing strategies that drive measurable business growth, market penetration, and advertiser adoption.
  • Tech Platform Expertise: Proficiency in digital advertising and tech platform business models.

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