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Visual Communications Specialist

2 months ago

City of Yarra, Australia Accent Group Limited Full time
About the Role:

The Graphic Designer will be responsible for interpreting and managing briefs to design market-leading artwork that supports the digital, retail, and wholesale marketing endeavors across all formats for the Accent Group of brands.

Key Responsibilities:

  1. Design and Development: Interpret and manage briefs to design and build campaigns and creative collateral for all Accent Group brands across print, advertising, and digital, ensuring alignment with the brand personality and seasonal campaigns.
  2. Workflow Management: Effectively utilise Accent Group's creative workflow management system to standardise and streamline the briefing, feedback, and approval processes across marketing, wholesale, digital, and creative teams.
  3. Print Design: Design compelling print elements including window posters, catalogues, point of sale materials, decals, and strut cards to ensure all stores are visually up to brand standards and aligned with campaigns.
  4. Digital Design: Design and develop digital visual communications in line with the brand and campaign direction across all formats, including email, website home and landing pages, social media assets, banners, and digital advertising.
  5. Usability and Navigation: Understand usability and navigation issues and integrate these into the overall design concept across all platforms (e.g., social, mobile, website).
  6. Stakeholder Management: Maintain productive working relationships with internal stakeholders, external agencies, printers, and suppliers.
  7. Research and Development: Undertake research and maintain knowledge of the latest developments and technology in graphic design and printing to ensure The Agency's designs are current and relevant.

Requirements:

  1. Qualifications: Graphic Design Degree or equivalent qualification with proven experience in retail creative development within an in-house or creative/digital agency environment.
  2. Design Skills: Advanced layout, typography and design capabilities with a demonstrated portfolio of work covering print, digital and brand design.
  3. Organisational Skills: Strong organisational and time management skills with a proven ability to plan, prioritise and meet strict deadlines and manage multiple projects simultaneously.
  4. Communication Skills: Excellent communication skills with ability to engage with internal stakeholders and external agencies.