Global Digital Marketing Leader

6 days ago

Melbourne, Victoria, Australia beBeeDigital Full time $70,000 - $85,000

Marketing Manager

We are seeking a seasoned Marketing Manager to spearhead our international marketing strategy, focusing on the US market. As part of our team, you will shape and execute our digital marketing strategy, drive brand engagement, and execute impactful campaigns that position us at the forefront of the industry.

Key Responsibilities:

  • Develop and execute our international digital marketing strategy, with a key focus on the USA.
  • Manage and schedule content across Facebook, Instagram and emerging platforms for all international regions.
  • Source, curate and manage user-generated content (UGC) via Bazaarvoice to enhance brand credibility and engagement.
  • Identify and collaborate with influencers across multiple platforms to promote our products globally.
  • Plan, execute and optimise targeted campaigns using Meta Business Suite (Facebook/Instagram paid ads) and other advertising platforms tailored to market trends and consumer behaviour.
  • Track, analyse, and report on campaign performance to maximise ROI for each region and inform strategy.
  • Create and develop compelling, engaging, on-brand content for diverse global audiences.
  • Partner closely with design teams to ensure visually appealing and effective content for diverse markets.
  • Oversee and grow our YouTube channel with fresh, engaging content.
  • Monitor engagement and align video content with broader marketing strategies.
  • Define and monitor KPI's for marketing initiatives
  • Use data driven insights to identify opportunities for improvements and to optimise campaigns and content strategies.

Requirements:

  • Minimum 2-3 years of experience in social media, digital marketing, and content creation with proven expertise in managing campaigns.
  • Degree in marketing, digital marketing, communications or a related field is desirable.
  • Strong international marketing experience, particularly in the USA market.
  • Experience with UGC platforms and specific familiarity with Bazaarvoice is highly desirable.
  • Proficiency with Meta Business Suite, Mailchimp, social media scheduling and marketing analytics tools.
  • Creative mindset with a keen eye for design and a talent for creating compelling content.
  • Exceptional written and verbal communication skills.
  • Data driven mindset and Strong analytical skills to track, measure and optimise marketing performance.
  • A proactive, self starter approach and exceptional organisational abilities.
  • Passion for the industry or a willingness to learn.
  • Knowledge of the demographic is advantageous but not essential.

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