Marketing Data Insights Specialist

1 week ago

Sydney, New South Wales, Australia TMGM Full time
Marketing Data Analyst

We are seeking a highly analytical and detail-oriented Marketing Data Analyst to drive campaign strategies and marketing decisions. The ideal candidate will work closely with the Campaign Manager and Marketing team to leverage data insights and identify key campaign opportunities.

Key Responsibilities:

  • Liaise with the Campaign Manager to conduct in-depth analysis of customer data and behavior to drive insights and support data-led decisions.
  • Work with the Marketing team to conduct quarterly analytical reviews of marketing activities and identify areas for improvement.
  • Develop and implement the marketing analytics framework in collaboration with other data analysts, Marketing, and Sales teams.
  • Prepare and maintain documentation of analytics and experimental research, and present engaging presentations to technical and non-technical stakeholders.

Requirements:

  • Extensive skills in data science, business analytics, behavioral sciences, or a data-driven consumer organization.
  • Demonstrated expertise in marketing analytics, ideally in a media organization, with a deep understanding of customer-focused data analytics.
  • Significant experience with experimental design, analysis, and reporting in a relevant discipline, ideally in a marketing organization where you have optimized marketing activities.
  • Advanced experience using SQL to access and model large datasets, and Python or other advanced analytics software packages to analyze and visualize data.
  • Extensive experience with Microsoft Office, including Excel, PowerPoint, Word, Teams, and SharePoint.

Benefits:

  • Contribute to the growth and success of a rapidly expanding international organization.
  • Collaborate with influential senior stakeholders.
  • Enjoy a hybrid work arrangement.
  • Thrive in a dynamic and high-energy work environment.

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