Marketing Data Insights Specialist

1 week ago

Sydney, New South Wales, Australia TMGM Full time
Marketing Data Analyst

We are seeking a highly analytical and detail-oriented Marketing Data Analyst to contribute to our team's growth and success. The ideal candidate will play a key role in leveraging data to drive campaign strategies and marketing decisions, working closely with the Campaign Manager and Marketing team.

This role is critical for identifying insights, campaign opportunities, and ensuring that data-led decisions are made across marketing initiatives.

Key Responsibilities
  • Liaise with the Campaign manager to conduct deep analysis into customer data and behaviour to drive insight, identify key campaign opportunities, and support data-led decisions and prioritisation.
  • Work with Marketing team to conduct quarterly analytical reviews of marketing activities.
  • Manage the design and implementation of the marketing analytics framework in collaboration with other data analysts, Marketing, and Sales team
  • Prepare and maintain documentation of analytics and experimental research and prepare and present engaging presentations for a broad range of technical and non-technical stakeholders.
Requirements
  • Skills, knowledge and experience in data science, business analytics, behavioural sciences, or in a data-driven consumer organisation.
  • Demonstrated extensive skills in marketing analytics, ideally in a media organisation, with a deep understanding of customer-focused data analytics.
  • Demonstrated substantial experience with experimental design, analysis, and reporting in a relevant discipline ideally a marketing organisation where you have optimised marketing activities.
  • Significant experience performing analytics in a modern cloud environment (Redshift, Snowflake, Databricks etc). Highly advanced experience using SQL to access and model large datasets, and Python or any other advanced analytics software package to analyse and visualise data. Highly advanced ability to analyse complex data from a variety of sources, including SQL databases, web services, JSON, and CSV.
  • Extensive experience with Microsoft Office, including Excel, Powerpoint, Word, Teams, and Sharepoint. Experience in JIRA/Confluence also helpful
Benefits
  • Collaborate with influential senior stakeholders.
  • Hybrid work arrangement.
  • Thrive in a dynamic and high-energy work environment.

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