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Artist Marketing Director
2 months ago
We are seeking a highly skilled and passionate Marketing Director to lead our Artist Marketing efforts for International Catalogue and Classics & Jazz artists. As a key member of our team, you will be responsible for developing and executing best-in-class fan growth campaigns to drive listenership in Australia.
Key Responsibilities- Lead and plan fan growth campaigns for Universal Music's International Catalogue and Classics & Jazz artists, building their listenership in Australia.
- Collaborate with cross-functional teams to ensure effective marketing activity is fully integrated in the overall artist plan.
- Work closely with International Label partners across the world to align objectives and execute on those objectives.
- Develop and implement strategic plans to grow artist fanbases in Australia, leveraging digital cultures and platforms.
- Build and manage relationships with artists and their management teams, as well as internal stakeholders.
- Develop and execute content plans, managing content production tailored to different channels and audiences.
- Work with internal media agencies to develop advertising channel plans across all paid channels.
- Contribute to the development of integrated strategies and relationships with internal Media & Audience teams to elevate our artists' profile across a broad range of audience opportunities.
- 5+ years of experience in a similar role, with a deep passion for music and the music business.
- Proven track record of leading teams and driving audience growth.
- Exceptional communication and relationship-building skills.
- Deadline and detail-oriented, with basic video editing experience desirable.
- Thought leader with a strategic mindset, holding a degree qualification in Marketing, Business, or Arts.
Universal Music Australia Pty Limited is the world's leading music company, committed to artistry, innovation, and entrepreneurship. We offer a unique and rare opportunity to elevate your career in a supportive, motivated, and ambitious team. Join us and be part of shaping the music industry's future.
