Marketing & Communications Director - Asia Pacific

1 week ago

Laverton North, Victoria, Australia Lineage Logistics Full time

At Lineage Logistics, we're on a mission to transform the food supply chain to eliminate waste and help feed the world. As a Marketing & Communications Manager - Asia Pacific, you'll play a critical role in driving our brand presence across the region.

Reporting to our VP of Global Marketing & Communications, you'll be responsible for developing and implementing a robust digital go-to-market strategy to raise the profile of our brand across Asia-Pacific. This includes working closely with our regional leadership team to activate the brand via high-value tactics such as events, sponsorships, digital marketing, and industry association participation.

You'll also be responsible for managing our in-region team of our global media and public relations firm, proactively managing our brand in the region, and working with our global Corporate Communications team to develop regional communications related to our ESG strategy.

This is a newly created position for a proactive and experienced professional who will be tasked with developing a strategic marketing and communications plan to raise our brand profile in Asia-Pacific, engage and inspire our valued team members, and support our commercial organization with revenue growth.

Key areas of responsibility include:

Marketing & Branding

  • Develop and implement a digital go-to-market strategy to raise the profile of our brand across Asia-Pacific
  • Activate the brand via high-value tactics such as events, sponsorships, digital marketing, and industry association participation
  • Develop organic content and contribute relevant information to represent and promote the Asia-Pacific region on our global digital channels

Communications

  • Manage our in-region team of our global media and public relations firm
  • Proactively manage our brand in the region and advise regional leadership on communications strategies to mitigate reputational risk
  • Work with our global Corporate Communications team to develop regional communications related to our ESG strategy

Management

  • Serve as the Asia-Pacific liaison to our global Marketing & Communications team
  • Identify opportunities to build out a team to support marketing and communications across the region
  • Propose and manage the operating budget for 2024
  • Define appropriate tactics to ensure ROI and align to global brand KPIs

To be successful, you'll ideally have:

  • Extensive experience in a similar marketing and communications role in the Asia-Pacific region
  • Strong understanding of the Australian media landscape and media relations experience in broader Asia-Pacific region
  • Experience within a global organization where it's necessary to navigate a matrixed environment
  • Exceptional track record of building and implementing large-scale and multi-national communications and digital, social, and brand marketing strategies
  • Background as a confident and compelling communicator and presenter, with the ability to make an impact and quickly establish the trust of senior stakeholders
  • Strong business acumen and analytical skills, with the ability to innovate and make quick, strategic decisions
  • Ability to seamlessly pivot in a fast-paced, ever-changing work environment

This is a foundational opportunity to design and develop our brand presence across the Asia-Pacific region and further cement our reputation for innovation and expertise.

Working with global and regional teams and stakeholders will allow you to build extensive networks, learn from a diverse and talented team, and work across a diverse range of projects and campaigns.

If you enjoy a fast-paced, working with a high-degree of autonomy, and having the scope to have a major impact across our regional marketing and communications strategy in the region, this is the opportunity you've been waiting for.

Lineage Logistics is dedicated to building a diverse, inclusive, and authentic work environment and encourages applicants from all backgrounds to apply.

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