Brand Engagement Specialist

1 week ago

Sydney, New South Wales, Australia beBeeEngagement Full time $100,000 - $150,000

Koala's mission is to deliver exceptional furniture experiences, designed with the world in mind.

We combine unique and locally designed products with a world-class technology and fulfillment platform, offering incredible customer service and social responsibility.

The Brand Engagement Manager role exists to help organically share all dimensions of our brand with more customers.

This role exists to find the best angle that will engage media and influencer partners to share this with their audiences.

  • Consumer Engagement:
    • Develop insight-driven PR strategies with channel-agnostic story ideas that drive brand and business objectives.
    • Collaborate with cross-functional marketing teams to create talkability with consumers in Australia in line with business and category goals.
    • Maintain PR agency partnerships day-to-day to drive a continuous stream of positive 'brand-only' stories and hit monthly OKRs.
    • Maintain and develop direct media relations to generate a consistent cadence of positively earned media coverage in key outlets.
  • Influencers:
    • Lead Influencer, KOL, and Content Creator strategy, strategic partnerships (organic and paid) to build brand and product fame and achieve business objectives.
    • Partner with appropriate agencies to support the development of influencer strategies, helping build campaigns that exceed objectives.
  • Awards:
    • Build, own, and execute the Awards calendar for Australia for hero categories and business focus areas.
    • Drive roll out of awards across consumer touch points.

We are looking for a Strong professional with 5+ years' experience gained in fast-paced business environments. Ideal background includes DTC experience, solid hands-on knowledge of media outlets and personalities across mainstream news and lifestyle, familiarity with content creator channels (YouTube, Facebook, TikTok, and Instagram).

Our company is an amazing place to work, offering flexible hybrid working, generous time off, treehouse perks, pet-friendly environment, surprise & delight, and a supportive community.

Key Qualities: Entrepreneurial spirit, long-game focus, and people who always try to find new angles and approaches to the way we work.

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