Chief Brand Strategist

5 days ago

Brisbane, Queensland, Australia beBeeLeadership Full time $120,000 - $150,000
Job Opportunity

We are seeking a Senior Brand Manager to lead the growth of our iconic lottery brands.

The ideal candidate will have 7+ years of marketing and brand management experience, including senior brand roles, with tertiary qualifications in Marketing or a related business discipline.

About the Role

This contract role involves leading strategic brand and product initiatives to bring our Lotto brands to life, support our portfolio values and positioning, and maximise revenue growth.

Key Responsibilities
  • Shape media, creative and digital approaches for Saturday Lotto and Weekday Windfall to drive growth and strengthen brand health.
  • Oversee end-to-end delivery of major initiatives including Saturday Lotto base draws, Weekday Windfall campaigns and flagship events like Megadraw.
  • Deliver portfolio revenue targets, manage budgets and forecasts, and ensure campaigns contribute to short-term sales and long-term growth.
  • Contribute to product strategy, support innovation, and lead projects that grow our brands.
Requirements
  • At least 7+ years of marketing and brand management experience, including senior brand roles.
  • Tertiary qualifications in Marketing (or a related business discipline).
  • Demonstrated success in developing and executing brand and product strategies that deliver strong business outcomes.
What We Offer
  • Flexible working options.
  • A range of leave types including cultural leave, flexi leave, volunteer leave, purchased leave, and paid parental leave for all new parents.
  • Access to a comprehensive wellbeing program supporting mental and physical health.

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