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Digital Marketing Influencer Associate

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $60,000 - $120,000

We are a leading platform for experiences and travel services. Our mission is to bring the world closer together through experiences. We believe that our platform can inspire and enable more moments of joy for travelers.

Our Platform

Our platform offers over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.

Our international community of employees is based in 30+ locations. We are global citizens ourselves, curating memorable experiences for others while co-creating our world of joy within the company.

Core Values
  • Customer First
  • Push Boundaries
  • Critical Thinking
  • Build for Scale
  • Less is More
  • Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel.

This junior-level position requires someone who lives and breathes social media and understands the creator economy landscape. The successful candidate will serve as the primary liaison between our company and our network of content creators, managing everything from initial outreach and deal negotiations to content briefing and campaign execution.

Primary Responsibilities

Program Management (40%)

  • Serve as the primary point of contact for our network of 1,200+ content creators
  • Manage creators spanning all reach levels (nano to macro) across travel, lifestyle, and fandom communities
  • Oversee creator onboarding process and maintain comprehensive creator database
  • Monitor program performance and provide regular reporting on KPIs
  • Develop and implement program improvement initiatives
  • Handle creator inquiries and resolve issues promptly across diverse creator segments

Campaign Execution & Content Management (25%)

  • Create detailed content briefs for creators aligned with campaign objectives
  • Coordinate content approval processes and provide feedback
  • Ensure brand guidelines compliance across all creator content
  • Track content deliverables and manage campaign timelines
  • Collaborate with internal teams to align creator content with broader marketing initiatives

Partnership Development & Negotiations (20%)

  • Identify and recruit new creators that align with our brand values
  • Negotiate partnership terms, rates, and deliverables
  • Structure deals that maximise ROI while maintaining positive creator relationships
  • Manage contract processes and ensure legal compliance

Familiarisation Tours & Events (10%)

  • Plan and execute familiarisation tours for key creators
  • Coordinate logistics including bookings, itineraries, and on-ground support
  • Serve as primary liaison during creator experiences
  • Gather feedback and document tour outcomes for future improvements

Relationship Management & Communication (5%)

  • Maintain regular communication with active creators across the network
  • Build and nurture long-term partnerships with high-performing creators
  • Leverage boundless energy to create meaningful connections within the creator ecosystem
  • Manage creator expectations and ensure mutual satisfaction
  • Serve as internal advocate for creator needs and feedback
Key Requirements

Essential Skills:

  • 1-2 years experience in digital marketing, social media, or influencer marketing
  • Deep understanding of social media platforms
  • Strong negotiation and communication skills with exceptional written and verbal abilities
  • Excellent project management and organisational abilities with proven deadline management skills
  • Data-driven mindset with ability to analyse campaign performance
  • Genuine passion for travel and experiences
  • Highly organised with meticulous attention to detail

Preferred Qualifications:

  • Experience with influencer marketing platforms and tools
  • Background in travel, hospitality, or experience marketing
  • Experience and understanding of content creation processes and best practices
  • Experience with contract negotiations , briefing creators and driving content outputs
  • Social media savvy with a keen eye for trends

Personal Attributes:

  • Love for travel with an understanding of experience marketing
  • Organised with exceptional attention to detail and deadline management
  • Proactive,self-motivated and opportunistic with boundless energy for relationship building
  • Effective, respectful communicator who thrives on creating connections within the creator network
  • Culturally aware and able to work with diverse creators across travel, lifestyle, and fandom communities
  • Curious about the creator economy and growth mindset
  • Collaborative mindset, strong interpersonal skills and natural relationship-building abilities
  • Adaptable and comfortable managing creators across all reach levels

Success Metrics:

  • Creator retention and active rates
  • Campaign performance and ROI metrics
  • Quality and timeliness of content deliverables
  • Growth in program participation
  • Successful execution of familiarisation tours and events

Equality Employer

At [Company Name], we value diversity and inclusion in our workplace. We strive to be an equal opportunity employer where everyone belongs and has equal opportunities to thrive.