Digital Marketing Specialist

We are a leading platform for experiences and travel services in Asia, committed to bringing the world closer together through shared moments of joy.

Founded in 2014 by three avid travelers, our company inspires and enables travelers with over half a million curated quality experiences ranging from iconic attractions to thrilling adventures, rich cultural tours to convenient local travel services across 2,700 destinations worldwide.

We believe in creating meaningful connections between people and places, and we're looking for talented individuals who share our passion for travel and experiences.

We're seeking a digitally-native Influencer Marketing Specialist to join our team and take ownership of our creator program. This junior-level position requires someone who lives and breathes social media and understands the creator economy landscape.

The successful candidate will serve as the primary liaison between us and our network of content creators, managing everything from initial outreach and deal negotiations to content briefing and campaign execution.

This role is perfect for someone who wants to grow their career in influencer marketing while working with diverse creators across multiple platforms to showcase our travel and experience offerings.

• Klook Creator Program Management (40%)
• Serve as the primary point of contact for our network of 1,200+ content creators across Australia & New Zealand.
• Manage creators spanning all reach levels (nano to macro) across travel, lifestyle, and fandom communities.
• Oversee creator onboarding process and maintain comprehensive creator database.
• Monitor program performance and provide regular reporting on KPIs.
• Develop and implement program improvement initiatives.
• Handle creator inquiries and resolve issues promptly across diverse creator segments.

• Campaign Execution & Content Management (25%)
• Create detailed content briefs for creators aligned with campaign objectives.
• Coordinate content approval processes and provide feedback.
• Ensure brand guidelines compliance across all creator content.
• Track content deliverables and manage campaign timelines.
• Collaborate with internal teams to align creator content with broader marketing initiatives.

• Partnership Development & Negotiations (20%)
• Identify and recruit new creators that align with our brand values.
• Negotiate partnership terms, rates, and deliverables.
• Structure deals that maximise ROI while maintaining positive creator relationships.
• Manage contract processes and ensure legal compliance.

• Familiarisation Tours & Events (10%)
• Plan and execute familiarisation tours for key creators.
• Coordinate logistics including bookings, itineraries, and on-ground support.
• Serve as primary liaison during creator experiences.
• Gather feedback and document tour outcomes for future improvements.

• Relationship Management & Communication (5%)
• Maintain regular communication with active creators across the ANZ network.
• Build and nurture long-term partnerships with high-performing creators.
• Leverage boundless energy to create meaningful connections within Australia & New Zealand's creator ecosystem.
• Manage creator expectations and ensure mutual satisfaction.
• Serve as internal advocate for creator needs and feedback.

Essential Skills:

• 1-2 years experience in digital marketing, social media, or influencer marketing.
• Deep understanding of social media platforms (Instagram, TikTok, YouTube, etc.).
• Strong negotiation and communication skills with exceptional written and verbal abilities.
• Excellent project management and organisational abilities with proven deadline management skills.
• Data-driven mindset with ability to analyse campaign performance.
• Genuine passion for travel and experiences.
• Highly organised with meticulous attention to detail.

Preferred Qualifications:

• Experience with influencer marketing platforms and tools.
• Background in travel, hospitality, or experience marketing.
• Experience and understanding of content creation processes and best practices.
• Experience with contract negotiations , briefing creators and driving content outputs.
• Social media savvy with a keen eye for trends.

Personal Attributes:

• Genuine love for travel with an understanding of experience marketing.
• Highly organised with exceptional attention to detail and deadline management.
• Proactive,self-motivated and opportunistic with boundless energy for relationship building.
• Effective, respectful communicator who thrives on creating connections within Australia & New Zealand's creator network.
• Culturally aware and able to work with diverse creators across travel, lifestyle, and fandom communities.
• Curious about the creator economy and growth mindset.
• Collaborative mindset, strong interpersonal skills and natural relationship-building abilities.
• Adaptable and comfortable managing creators across all reach levels.

Success Metrics

• Creator retention and active rates.
• Campaign performance and ROI metrics.
• Quality and timeliness of content deliverables.
• Growth in creator program participation.
• Successful execution of familiarisation tours and events.