Data Analyst for Strategic Marketing Insights

6 days ago

Sydney, New South Wales, Australia beBeeData Full time $120,000 - $180,000
Job Title:

Data Analyst for Strategic Marketing Insights


About the Role:

We are seeking a highly skilled Data Analyst to join our strategic marketing team. As a key player, you will drive business growth through smart, actionable insights.


Your Key Responsibilities:
  • Partner with marketing teams to measure and report on progress toward revenue and growth goals.
  • Serve as a strategic thought partner in identifying opportunities, measuring impact, and shaping the marketing roadmap.
  • Design measurement frameworks that track marketing performance, lead conversion, and pipeline health.
  • Transform complex data into clear, actionable insights that inform media investment, campaign strategy, and go-to-market plans.
  • Evaluate key initiatives such as paid media, content, and events, including pre/post analysis and experimentation.
  • Apply knowledge of attribution (e.g., multi-touch) or MMM to help credit marketing impact across touchpoints.
  • Collaborate across marketing, sales, analytics engineering, and product to ensure data is accurate, connected, and decision-ready.

About You:
  • You are a natural communicator who creates alignment and brings clarity to complex problems.
  • You love supporting pipeline-focused teams and enabling growth in a B2B environment.
  • You are great at helping teams align around KPIs and strategic insights.
  • You have built dashboards to track the marketing and sales funnel (and know what makes one actually useful).
  • You are confident with SQL and data warehouses like Snowflake, BigQuery, or Redshift.
  • You can wrangle and analyze data in Python or R.
  • You are familiar with attribution modeling or marketing impact evaluation.
  • You are collaborative, curious, and excited to work across marketing and sales.
  • Bonus points if you have experience with B2B SaaS metrics like MQLs, SALs, and ASP.

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