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Digital Marketing Strategist, Accelerated Growth
1 month ago
We are seeking a highly skilled Digital Marketing Strategist to join our team and lead the planning, execution, and strategic marketing activities for the Accelerated Growth program.
This role will be accountable for end-to-end marketing activity, working collaboratively in an ambiguous environment with enterprise-wide stakeholders to deliver on program KPIs, including customer growth and lead generation.
Key Responsibilities- Develop and manage marketing activity for Accelerated Growth, including producing digital paid media and other acquisition strategies to promote our accelerated growth digital product and service offerings to our target audience.
- Drive customer engagement & conversion to relevant products and services across Bupa.
- Work with Brand & Connected Care (GTM) teams to define and align the brand, positioning and marketing proposition.
- Collaborate with the Customer Engagement and Personalisation team to drive engagement, active users and product feature utilisation.
- Ensure precise, timely and effective execution of prioritised marketing activity.
- Develop how we report on marketing performance, then conduct weekly reporting and analysis, utilising marketing and audience insights to optimise program performance.
- Solid experience in marketing, particularly in a product or acquisition focused role and including end-to-end campaign delivery.
- Experience in marketing mobile apps achieving acquisition and utilisation outcomes essential.
- Demonstrated experience managing digital media advertising campaigns and advanced understanding of digital marketing and the wider paid media landscape and how to balance with other channels and levers for growth.
- Effective and proactive stakeholder engagement and collaboration.
- Strong reporting and analytical capability.
- A competitive salary ranging from $120,000 to $180,000 per annum, depending on experience.
- A flexible hybrid working environment that allows for work-life balance.
- A small supportive team where your contribution is truly valued.
- Permanent roles attract performance incentives.
- Generous leave provisions including 14 weeks paid parental leave.
- Significant discounts on health, travel, home, car, landlords and pet insurance.
Bupa is a leading healthcare company that helps people live longer, healthier, happier lives. We are committed to delivering high-quality care and services that meet the needs of our customers and communities.
