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Digital Marketing Solutions Specialist
3 weeks ago
This role is focused on designing, building, and implementing custom solutions on the Salesforce Marketing Cloud platform.
About the Role:- Create personalized, dynamic messages and landing pages for customers;
- Develop custom scripts, triggers, and APIs to enhance marketing automation tools;
- Collaborate with stakeholders to translate business requirements into technical solutions;
- Test and validate SFMC solutions to ensure they meet business requirements and technical specifications;
- Stay up-to-date with the latest developments in Salesforce Marketing Cloud and related technologies.
- Email marketing best practices, including message design, subscriber data management, inbox delivery, and external integrations;
- Hands-on experience as a full-stack developer creating personalized messages and landing pages;
- Fluency in Marketing Cloud scripting languages, experienced with data configuration, manipulation, and advanced segmentation;
- Familiarity with SFMC reporting and analytics capabilities;
- Strong understanding of digital marketing KPIs, such as email marketing, PPC, and other marketing conversion metrics;
- Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder;
- Design and build integrations between Marketing Cloud and 3rd party applications or data sources;
- Track record for delivering marketing automation projects in a fast-paced environment, able to successfully meet deadlines.
- Able to work with clients to design customer journeys and associated data models;
- Extensive experience with Marketing Cloud Studios & Builders, particularly Email Studio, Content Builder, Journey Builder, and Automation Studio;
- Understanding how to build a custom preference center;
- Conceptual understanding to establish data models, work with APIs, and configurations;
- Knowledge of one or more programming languages in SFMC: AMPScript, HTML/CSS, SSJS/JavaScript, SQL, or Guide Template Language;
- Experience with Salesforce CRM (Sales & Service Cloud, Communities);
- Bachelor's or postgraduate degree, or professional qualification;
- Minimum 5 years of experience in a similar role.
We are looking for a skilled SFMC developer who can join our team and contribute to the success of our marketing efforts.
