Digital Marketing Specialist

1 week ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $60,000 - $70,000

**Job Opportunity:** Digital Marketing Specialist

Job Description:

We are seeking a highly skilled and experienced Digital Marketing Specialist to play a key role in overseeing our organization's digital marketing strategy. The successful candidate will be responsible for developing and implementing effective online campaigns to boost our social media presence.

  • Responsibilities:

    • Collaborate with upper management, designers, and copywriters to create engaging and informative content.
    • Coordinate, write, and review media releases, newsletters, blogs, and other content.
    • Schedule social media posts and monitor relevant news and content.
    • Track key metrics such as audience engagement, reach referrals, impressions, and conversions.
    • Develop infographics and other visual materials to enhance campaign content.
    • Maintain awareness of the latest social media platform developments.
    • Monitor customer engagement and SEO to optimize campaign content.
    • Develop and manage lead generation ads across various platforms.

Requirements:

  • Advantageous experience in digital marketing.
  • Highly proficient in MS Office.
  • Experience in using social media management software solutions and web analytics.
  • Working knowledge in Adobe Photoshop and other editing tools.
  • Outstanding written and verbal communication skills.
  • Solid editing and presentation skills.
  • Creative and innovative approach.

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