Digital Marketing Specialist

Passionate about digital marketing? Join us as a Digital Marketing Specialist and lead innovative campaigns that drive growth and online success

19th August, 2025

About DBG Health & IPA:
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 800 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. Independent Pharmacies of Australia (formerly The Platform Alliance Group) is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. We're building the strongest network by offering diverse services and evolving the customer focus of each pharmacy. This creates a win-win for consumers, members, and suppliers.

About the Role:
The Digital Marketing Specialist drives, develops and implements the brand's digital strategy on its social media and website channels. The role involves developing and implementing integrated digital campaigns in accordance with the relevant Brand's e-commerce site and related function, apps, social content and SEO.

Role & Responsibilities:

• Develop and maintain the consumer website including e-Comm and content sections of the site
• Implement updates to site performance in line with the Digital Marketing plan
• Work with e-Comm and digital Performance Manager to develop budget when required
• Plan and drive SEO and SEM targets and advertising
• Develop and maintain all delivery postage and click and collect services and other website services

19th August, 2025

About DBG Health & IPA:
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 800 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. Independent Pharmacies of Australia (formerly The Platform Alliance Group) is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. We're building the strongest network by offering diverse services and evolving the customer focus of each pharmacy. This creates a win-win for consumers, members, and suppliers.

About the Role:
The Digital Marketing Specialist drives, develops and implements the brand's digital strategy on its social media and website channels. The role involves developing and implementing integrated digital campaigns in accordance with the relevant Brand's e-commerce site and related function, apps, social content and SEO.

Role & Responsibilities:

• Develop and maintain the consumer website including e-Comm and content sections of the site
• Implement updates to site performance in line with the Digital Marketing plan
• Work with e-Comm and digital Performance Manager to develop budget when required
• Plan and drive SEO and SEM targets and advertising
• Develop and maintain all delivery postage and click and collect services and other website services

Skills & Experience:

• At least 2 years experience in a marketing role with a focus on digital and e-commerce marketing
• Understanding of PPC and SEO strategy metrics
• Website UX and CR optimisation exposure
• Experience in Task Management (JIRA)

Benefits & Perks:
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.

• Competitive salary package and STIP program
• Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
• 12 weeks paid parental leave
• We are a values-driven business fostering a supportive and friendly team culture
• Enjoy the ability to work autonomously, empowering you to drive your own success.
• Convenient head office location close to public transport, cafes and restaurants
• Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.Apply For Job
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