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Marketing Leader, Growth Strategy
3 weeks ago
We are looking for a Marketing Leader to help us grow our business in Asia Pacific.
This is an exciting opportunity to join a globally diverse organization that is passionate about serving customers with omnichannel ways of accessing remittance services and driving growth.
As a Marketing Leader, you will be the main point of contact for portfolio management to plan, articulate, and generate campaigns. You will translate customer needs from corridor specific needs to marketing leaders for proper execution.
Key Responsibilities:- Develop and execute marketing strategies for Australia, ensuring alignment with business objectives.
- Identify and act on growth opportunities through data-driven insights.
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
- Develop plans to leverage use cases towards driving maximum wallet share of customers.
- Clearly defined programs for each category within the ecosystem.
- Develop and implement data-driven strategies to increase customer lifetime value.
- Design and optimize loyalty programs to drive repeat purchases.
- Utilize data analytics to segment customers based on behavior, preferences, and demographics.
- Develop tailored marketing strategies for each segment to maximize engagement and conversion.
- A/B test campaigns to refine segmentation and targeting strategies.
- Leverage analytics tools to track customer behavior and campaign performance.
- Provide actionable insights and recommendations to improve marketing ROI.
- Regularly report on retention, LTV, and other key performance indicators (KPIs).
- Lead and mentor a team, fostering a culture of innovation, ownership, and accountability.
- Drive business performance by linking marketing efforts to revenue growth and customer retention.
- Translate customer insights into actionable marketing plans that drive engagement and conversion.
- Develop and optimize paid performance marketing campaigns across Google, Meta, programmatic platforms, and emerging digital channels.
- Leverage new digital strategies to enhance brand visibility and customer acquisition.
- Understand the retail business landscape and execute store-level marketing initiatives to drive foot traffic and sales.
- Work closely with pricing teams to develop competitive pricing strategies.
- Analyze marketing ROI and adjust strategies for optimal performance.
- Drive marketing initiatives with a clear focus on revenue, profitability, and sustainable growth.