Product Leadership Specialist

1 week ago

Melbourne, Victoria, Australia beBeeProductManager Full time $100,000 - $150,000
Job Opportunity

The product leadership role focuses on developing and executing strategic marketing initiatives to reinforce brand image and market position.

This key position drives demand, strengthens product perception, and advances the company's portfolio across therapeutic areas.

Main Responsibilities:Product Branding & Positioning
  • Develop Product Brand Strategies: Create short- and long-term brand strategies that align with corporate objectives.
  • Ensure Consistent Messaging: Ensure consistent messaging and visual identity across all marketing materials and communications.
  • Develop Value Propositions: Develop value propositions that resonate with customers, healthcare professionals, and other stakeholders.
  • Champion Product Image: Champion the product image internally and externally, ensuring alignment with the company's reputation and values.
Marketing Planning & Execution
  • Create Comprehensive Marketing Plans: Create and execute comprehensive marketing plans, including segmentation, targeting, and positioning strategies.
  • Design Promotional Campaigns: Design and implement promotional campaigns that drive demand, awareness, and adoption.
  • Manage Product Launches: Lead and manage product launches or re-launches, ensuring robust pre-launch preparation and launch excellence.
  • Collaborate with Agencies: Work with agencies to develop high-quality promotional and educational materials.
Market Research & Insights
  • Plan Market Research: Plan and commission market research and analytics to understand market trends and customer needs.
  • Analyse Market Data: Analyse and interpret market data to identify gaps and opportunities.
  • Incorporate Customer Feedback: Incorporate customer feedback and HCP insights to enhance brand relevance.
Performance Monitoring & Budget Management
  • Monitor Product Performance: Monitor and report on product performance, including sales, market share, and key brand health indicators.
  • Evaluate Marketing Programs: Track and evaluate the effectiveness of marketing programs and campaigns.
  • Manage Marketing Resources: Manage marketing budgets and resources responsibly.
Cross-functional Collaboration & External Partnerships
  • Collaborate with Stakeholders: Collaborate with internal stakeholders to align brand objectives and ensure flawless execution.
  • Build Relationships: Strengthen brand advocacy by building relationships with key opinion leaders, healthcare professionals, and patient organizations.
  • Manage Vendor Relationships: Manage relationships with external vendors to ensure high-quality deliverables.
Compliance, Ethics & Integrity
  • Ensure Marketing Compliance: Ensure all marketing activities comply with industry codes and local regulatory requirements.
  • Promote a Culture of Ethics: Promote a culture of ethics and integrity, demonstrating high personal standards and accountability.
  • Contribute to Reviews: Actively contribute to internal reviews and approval processes.

Key Qualifications:

  • Pharmaceutical Marketing Experience: 3–5+ years of pharmaceutical marketing experience. Experience with Rare or Liver Disease is highly regarded.
  • Strong Record of Compliance: Strong record of ethical and compliant marketing execution.
  • Cross-functional Team Collaboration: Experience in cross-functional team collaboration within a regulated environment.
  • Understanding of Pharmaceutical Marketing: In-depth understanding of pharmaceutical marketing, product lifecycle management, and compliance requirements.
  • Strategic, Analytical & Problem-solving Skills: Strong strategic, analytical, and problem-solving skills.
  • Excellent Communication Abilities: Excellent communication and influencing abilities.

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