4x4 Marketing Strategist

17 hours ago

Caulfield, Victoria, Australia INEOS Automotive Full time

INEOS Automotive - Built For More

We are redefining the 4x4 landscape at INEOS Automotive. Our vision is to create a premium vehicle that challenges convention and enables adventure - the INEOS Grenadier. We have partnered with global industry leaders, set up a world-class production facility, and delivered Grenadiers to customers in over 40 countries. As we continue to grow, we are looking for a 4x4 Marketing Strategist who shares our passion for adventure and is eager to help shape the future of 4x4 in Australia and New Zealand.

Our People and Culture

We believe in grit, rigour, and humour at INEOS. Whether it's in manufacturing, engineering, or elite sport, we tackle every challenge head-on. Our Automotive team is an international group of over 1,500 people from 44 nationalities, spread across 10 locations. We're united by a common goal: to challenge the ordinary and create something extraordinary. In Australia and New Zealand (ANZ), we're a small, hands-on, and dynamic group of enthusiastic professionals, working closely together from our creative space to make a big impact in the local 4x4 market.

Role Overview

As a 4x4 Marketing Strategist, you will play a crucial role in executing the Australia and New Zealand marketing strategy in alignment with our global vision. You'll collaborate with internal and external stakeholders to create innovative campaigns, events, and communications that elevate the INEOS Grenadier brand. You'll also work closely with international teams to deliver impactful marketing initiatives that resonate with our local audience.

Main Responsibilities

  • Support the planning and delivery of regional marketing initiatives, ensuring they are executed on time, within budget, and to a high standard.
  • Plan, organise, and execute major events, product launches, and promotional activities to engage customers, partners, and stakeholders.
  • Develop retail and brand campaigns for the local ANZ markets.
  • Develop creative content, experiences, and partnership ideas that break away from traditional automotive marketing to make the Grenadier stand out.
  • Create detailed agency briefs for marketing activities and event activations, ensuring alignment with the INEOS Grenadier brand identity and objectives.
  • Collaborate with inter-departmental teams, including sales, product, and aftersales, to ensure consistent messaging and brand positioning across all channels.
  • Research and recommend partnerships and events that enhance brand visibility, drive conversions, and increase customer advocacy.
  • Monitor and analyse marketing performance metrics, including PR coverage, event attendance, and sponsorship impact, to measure effectiveness and optimise strategies.
  • Engage with customers and retail partners to gather feedback and develop marketing activities that meet their needs and preferences.
  • Provide insights and recommendations on budget allocations and supplier negotiations to optimise campaign effectiveness.

What We Are Looking For

  • A proven marketing professional with experience in the automotive industry, preferably in 4x4s.
  • Strong event planning and execution skills, with a meticulous attention to detail.
  • Commercially minded, with a track record of meeting objectives and managing budgets effectively.
  • A keen understanding of how customer feedback and community engagement influence brand perception and loyalty.
  • Proficiency in Microsoft Office Suite and marketing analytics tools.
  • A self-starter with a passion for building a brand from the ground up, eager to be part of a small, dynamic, hands-on team.
  • Adaptable and thrives in a fast-paced, ever-changing environment.
  • A valid Australian Driver's Licence.

We estimate the salary for this position to be around $80,000 - $110,000 per year, depending on experience and qualifications.

  • Chief Marketing Strategist for 4x4 Automotive

    2 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    Role OverviewWe are seeking a skilled Chief Marketing Strategist to join our team at INEOS Automotive, driving the success of our premium 4x4 brand in Australia and New Zealand.The successful candidate will play a pivotal role in executing our marketing strategy, collaborating with internal and external stakeholders to create innovative campaigns, events,...

  • Chief Brand Marketing Strategist

    2 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About INEOS AutomotiveWe're redefining the 4x4 landscape with our premium vehicle, the INEOS Grenadier. Our team of over 1,500 people from 44 nationalities is united by a common goal: to challenge the ordinary and create something extraordinary.As a dynamic group of professionals working closely together, we're looking for a Chief Brand Marketing Strategist...

  • Experienced Marketing Strategist for 4x4 Automotive Pioneer

    1 week ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    We are INEOS Automotive, a leading manufacturer of premium 4x4 vehicles, and we're looking for an experienced Marketing Lead to join our dynamic team in Australia and New Zealand.The ideal candidate will have a proven track record in marketing, with experience in the automotive industry being a plus. They will be responsible for executing regional marketing...

  • Marketing Strategist

    4 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    Key ResponsibilitiesDevelop and implement regional marketing initiatives, ensuring alignment with global objectivesPlan and execute major events, product launches, and promotional activities to engage customers and stakeholdersDevelop retail and brand campaigns for the Australian and New Zealand marketsCreate innovative content, experiences, and partnership...

  • 4x4 Marketing Innovator

    1 week ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    We are redefining the 4x4 landscape at INEOS Automotive, and we're looking for a talented Marketing Specialist to help us challenge convention and enable adventure.As a key member of our Australia and New Zealand team, you will play a crucial role in executing our marketing strategy, collaborating with internal and external stakeholders to create innovative...

  • Product Marketing Specialist

    1 week ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About INEOS AutomotiveINEOS Automotive is a pioneering company that's redefining the 4x4 landscape. With a strong focus on innovation, we're pushing the boundaries of what's possible in this exciting industry.

  • Experienced Marketing Professional Wanted for 4x4 Brand

    2 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About UsAt INEOS Automotive, we're redefining the 4x4 landscape with innovative vehicles like the INEOS Grenadier. We've partnered with industry leaders and delivered premium products to over 40 countries.Job OverviewWe're seeking a talented Marketing Specialist to join our dynamic team in Australia and New Zealand. As a key member, you'll play a crucial...

  • Marketing Strategist for Automotive Excellence

    1 day ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    Company OverviewINEOS Automotive is a pioneering force in the 4x4 landscape, redefining the boundaries of innovation and adventure. With a global presence and a world-class production facility, we're driving growth and expansion in Australia and New Zealand.

  • Senior Marketing Strategist for Automotive Innovations

    2 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About the RoleWe are seeking a highly skilled Senior Marketing Strategist to join our team at INEOS Automotive, driving innovation and growth in the Australian and New Zealand markets.

  • Executive Marketing Strategist for Automotive Innovator

    2 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About UsAt INEOS Automotive, we're revolutionizing the 4x4 landscape with our premium vehicle, the INEOS Grenadier. This challenging and adventurous spirit is not limited to our product – it's also reflected in our people and culture.

  • Marketing and Brand Development Specialist

    3 days ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About UsAt INEOS Automotive, we're revolutionizing the 4x4 industry with our premium vehicle, the INEOS Grenadier. We've established a global presence, partnering with leading companies and delivering our vehicles to customers worldwide.The RoleWe're seeking an ambitious Marketing and Brand Development Specialist to join our dynamic team in Australia and New...

  • Digital Marketing Strategist

    5 days ago

    Caulfield, Victoria, Australia Charterhouse Full time

    **About Charterhouse**We are a dynamic organization seeking an experienced Digital Marketing Officer to join our team. This role is a key contributor in expanding our reach across digital channels.Salary: $60,000 - $80,000 per annumAbout the RoleThis is a permanent position requiring collaboration with school-wide departments and external stakeholders. As a...

  • Marketing Operations Coordinator

    5 days ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About INEOS AutomotiveWe're redefining the 4x4 landscape at INEOS Automotive, challenging convention and enabling adventure. Our premium vehicle, the INEOS Grenadier, has taken the market by storm, delivering exceptional performance and reliability.As a Marketing Lead, you'll be part of a dynamic team that's passionate about pushing boundaries and creating...

  • Marketing Campaign Coordinator

    5 days ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About INEOS AutomotiveWe're a dynamic and innovative company redefining the 4x4 landscape with our premium vehicle, the INEOS Grenadier. Our team is passionate about creating extraordinary experiences for customers and partners.Role OverviewAs a Marketing Specialist, you'll play a crucial role in executing regional marketing initiatives, collaborating with...

  • Marketing and Brand Development Lead

    5 days ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    INEOS Automotive is seeking a skilled Marketing and Brand Development Lead to join our dynamic team in Australia and New Zealand. As a key member of our team, you will play a crucial role in executing our marketing strategy and elevating the INEOS Grenadier brand.About UsWe are a global company with a passion for innovation and a commitment to excellence....

  • Marketing Professional

    3 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About the Role:We are seeking a talented Marketing Specialist to join our team at INEOS Automotive.Key Responsibilities:Support Regional Marketing Initiatives: Collaborate with internal and external stakeholders to create innovative campaigns, events, and communications that elevate the INEOS Grenadier brand in Australia and New Zealand.Plan and Execute...

  • Senior Marketing Specialist

    3 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    Marketing Lead Role OverviewAs a key member of the INEOS Automotive team, you will play a crucial role in executing the Australia and New Zealand marketing strategy in alignment with our global vision. You will collaborate with internal and external stakeholders to create innovative campaigns, events, and communications that elevate the INEOS Grenadier...

  • Brand Ambassador for Automotive Excellence

    2 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    Company OverviewAt INEOS Automotive, we're revolutionising the 4x4 landscape with our premium vehicle, the INEOS Grenadier. Our innovative spirit and commitment to quality have enabled us to partner with global industry leaders and set up a world-class production facility. With the launch of our dual-cab ute, the Quartermaster, we're taking on the next...

  • Brand Ambassador for Automotive Innovations

    2 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    About INEOS AutomotiveINEOS Automotive is redefining the 4x4 landscape with its premium vehicle, the INEOS Grenadier. This innovative brand is pushing boundaries and challenging conventions in the industry.Role OverviewWe are seeking a Marketing Specialist to play a crucial role in executing our Australia and New Zealand marketing strategy. The successful...

  • Ambitious Marketing Strategist

    3 weeks ago

    Caulfield, Victoria, Australia INEOS Automotive Full time

    Marketing Lead RoleWe are seeking a highly skilled and experienced Marketing Lead to join our team at INEOS Automotive. The ideal candidate will have a proven track record of successfully executing marketing strategies, managing budgets, and leading cross-functional teams.The successful candidate will be responsible for developing and implementing regional...