Digital Marketing Coordinator

5 days ago


Lane Cove, Australia Belle Property Full time

At Belle Property, we are seeking a highly skilled Digital Marketing Coordinator - Social Media Specialist to join our marketing team in Sydney. This is a full-time role based in Lane Cove.

Salary: $80,000 - $110,000 per annum, depending on experience.

Job Description

We are looking for a creative and motivated individual to manage multiple social media channels across our portfolio of brands. The ideal candidate will have a passion for social media, an eye for detail, and the ability to engage our audience with compelling content.

  • Curate and publish engaging content across social channels, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
  • Plan and maintain a comprehensive social media content calendar to ensure timely and consistent posting aligned with our social media strategy.
  • Develop unique and creative video content ideas to enhance our video-led social media strategy, including launching TikTok and YouTube shorts for our brands.
  • Attend corporate events to capture and create unique socially led video content.
  • Work closely with brand designers, photographers, and videographers to create visually appealing social assets.
  • Ensure all content aligns with brand guidelines, maintaining grammatical and design accuracy.
  • Assist our franchise network in strengthening their local social media presence and brand awareness by providing compelling campaign assets and captions.
  • Monitor the usage of social assets within our franchisee network and encourage increased adoption.
  • Develop and update social media best practice training materials for franchisees.
  • Monitor and respond to community interactions and direct messages in a professional manner.
  • Keep abreast of social media trends and algorithm updates to help inform the social media strategy and improve performance.
  • Track social media engagement metrics and provide regular reports, insights, and recommendations to the wider marketing team.
Desired Skills and Experience

To be successful in this role, you will need:

  • Minimum 2 years experience in a similar role.
  • Strong understanding of social media platforms, trends, and best practices.
  • Excellent written and verbal communication skills.
  • Proficiency in social media management tools and analytics.
  • Creative mindset with the ability to generate innovative content ideas.
  • Strong organizational skills and attention to detail.
  • Ability to work in a fast-paced environment to tight deadlines.
  • Real estate industry experience will be highly regarded.
Benefits

This role offers a competitive salary package, including:

  • A base salary of $80,000 - $110,000 per annum, depending on experience.
  • The opportunity to work in a dynamic and growing real estate company.
  • Professional development opportunities to enhance your skills and knowledge.


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