Senior Marketing Campaign Strategist

21 hours ago

Canberra, ACT, Australia beBeeDigital Full time $90,000 - $120,000
Job Overview

The role of a Digital Marketing Manager is to drive the success of marketing campaigns from inception to execution, leveraging strategic thinking and analytical skills to measure performance.

Main Responsibilities
  • Develop, implement, and optimize marketing strategies across various media channels, ensuring alignment with business objectives.
  • Oversee the creation of engaging content that resonates with target audiences, aligning with brand messaging and performance goals.
  • Manage project timelines, budgets, and workflows to deliver projects efficiently and effectively.
  • Analyze campaign performance using data analytics tools, identifying areas for improvement and informing future marketing initiatives.
  • Drive customer growth through innovative acquisition and retention strategies, focusing on measurable outcomes.
  • Collaborate with cross-functional teams to ensure seamless campaign execution.
About You
  • A minimum of 5 years' experience in a marketing role within a fast-paced eCommerce or digital-first environment.
  • Proven ability to develop and deliver impactful marketing campaigns with significant commercial returns.
  • Demonstrated expertise in leading campaigns end-to-end, from ideation to execution and post-campaign analysis.
  • Experience managing large-scale marketing budgets with measurable ROI, utilizing data-driven insights to inform decisions.
  • Strong understanding of performance marketing metrics (ROAS, CPA, CTR), applying knowledge to optimize marketing strategies.
  • Proficient in Meta Ads Manager & Google Analytics, leveraging tools to drive campaign success.
  • Excellent organizational and project management skills, with a focus on delivering results under tight deadlines.
  • A creative thinker with a commercial mindset, able to balance art and science in marketing initiatives.
  • Proactive, collaborative, and thrives in dynamic team environments, fostering open communication and idea-sharing.

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