
Senior Marketing Strategist
1 week ago
We are seeking an experienced Senior Marketing Strategist to join our team in San Francisco.
This is a senior individual contributor role that will report to our VP of Growth and partner closely with Product, Customer Success, and Sales teams.
Your mission: drive product adoption, maximize customer lifetime value, and turn users into loyal advocates.
You'll orchestrate customer-facing communications across channels and touchpoints - building the roadmap, systems, and creative campaigns that fuel engagement, upsell/cross-sell outcomes, and long-term retention.
Key Responsibilities:Crafting Customer Engagement Strategies
Lead the development of customer engagement strategies across the customer lifecycle, leveraging creativity, empathy, data, and technology to build compelling campaigns.
Driving Product Adoption
Own GTM plans for new product and feature launches, partnering with Product to define launch goals and build messaging, rollout plans, and adoption playbooks.
Upselling and Cross-Selling
Develop programs to drive upsell and cross-sell, working in tight alignment with Sales and Customer Success to surface the right message at the right time.
Tech Stack Development
Define and build the customer engagement tech stack, collaborating with Product to evolve the stack based on expertise.
Cross-Functional Collaboration
Collaborate with CS, Sales, and Product teams to turn insights into compelling customer communications and campaigns.
5+ years in B2B SaaS marketing, with at least 2 years focused on customer or product marketing.
Proven experience launching features or products and driving measurable adoption.
Strong cross-functional operator who thrives working with Product, CS, and Sales teams.
This role is fully in-person in our San Francisco office, offering competitive compensation and equity.
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