Marketing and Communications Specialist

3 weeks ago


Point Cook, Victoria, Australia 361 Rockbank Full time

About 361 Rockbank

We are a dynamic real estate company committed to delivering exceptional customer experiences through innovative marketing strategies and results-driven service.

The Role

We are seeking a highly skilled Marketing Coordinator to join our in-house marketing team. As a key member of our team, you will be responsible for developing and executing strategic marketing plans, managing digital campaigns, and enhancing our brand presence across various platforms.

Key Responsibilities

  • Develop and manage modern digital and print advertising campaigns that align with our marketing calendar and elevate our brand.
  • Monitor and optimize engagement across digital channels, ensuring all campaigns deliver measurable results.
  • Organize marketing collateral and toolkits for the sales and property management teams.
  • Manage end-to-end marketing projects including planning, execution, and reporting on performance.
  • Collaborate with external suppliers such as photographers, designers, and media partners.
  • Oversee email marketing campaigns, website content, and online property listings.
  • Support property managers and real estate agents with creative marketing strategies.
  • Manage budgets, project reporting, and invoicing related to marketing activities.
  • Develop and implement engaging social media content and lead-generating strategies.
  • Analyze competitor activity and identify new marketing opportunities.
  • Manage multiple marketing campaigns simultaneously across various platforms.
  • Conduct data analysis, research, and presentations to drive strategic decisions.
  • Maintain data entry systems and customer relationship management (CRM) tools.

About You

  • 5-7 years of marketing experience, preferably in the real estate industry.
  • Bachelor's degree in Marketing, Communications, or Business.
  • Strong understanding of SEO optimization practices.
  • Experience with website maintenance, social media platforms, and CMS tools.
  • Proficiency in managing email marketing campaigns and creating newsletters.
  • Strong verbal and written communication skills.
  • Excellent attention to detail, time management, and organizational skills.
  • Experience with real estate industry software such as Agentbox, My Desktop, Property Tree, or Corelogic is highly preferred.
  • Creative mindset with the ability to adapt to fast-changing environments.
  • A team player with strong relationship-building skills and a willingness to work on weekends when required.

Why Work with Us

  • Competitive salary of $75,000 per annum.
  • Bonus structure for portfolio growth.
  • Cutting-edge IT and tech support to streamline marketing activities.
  • Ongoing in-house training and development.
  • A friendly and supportive team environment.


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