Senior Brand Developer

6 days ago

Cairns, Queensland, Australia beBeeMarketing Full time $100,000 - $120,000
About This Role

As a key member of our marketing team, you will lead the implementation of our North Region marketing activity, covering student recruitment, retention, referral, relationships and reputation.

  • Key Responsibilities:
  • Develop and implement innovative marketing strategies that build brand awareness, establish key marketing objectives and ensure effective integration of all marketing and communication activities consistent with the Region's annual marketing plan.
  • Produce high-quality content for publications, advertising, website and other marketing collateral as required.
  • Lead the coordination of graphic design project management including contribution to program/activity briefs.
  • Coordinate financial planning, budgetary control, and procurement procedures for the north region marketing team.
  • Ensure financial integrity of marketing activities and priorities by adhering to procurement requirements and analysing financial return on investment for marketing initiatives.
  • Maintain established networks by actively engaging with internal and external stakeholders, faculty staff, business development and other TAFE Queensland regions to enhance marketing operations and identify priority marketing requirements.
  • Plan and implement a range of marketing and communication initiatives on behalf of key business unit areas via various traditional and emerging channels.
  • Ensure corporate identity and brand compliance in the delivery of marketing services.
  • Provide creative direction for marketing and communication initiatives ensuring a cohesive approach in market.
  • Analyse and evaluate the effectiveness of marketing activities and channels to inform future direction of campaigns and strategies.
  • Coordinate workflow management for operational marketing staff.
  • Apply project management techniques to set priorities, develop work plans and deliver agreed outcomes on time and within budget.
  • Build and maintain effective internal and external relationships with key stakeholders.
  • Undertake other tasks and projects at the direction of the Marketing Manager.
  • Maintain an understanding of commercial aspects of education including financial and business performance and any impact from external factors.
  • Collaborate as a proactive member of relevant state-wide marketing networks, providing support and advice, ensuring cohesive alignment of regional collateral and content with state-wide marketing objectives.

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