Data-Driven Growth Strategist

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $140,000
About Us

Adore Beauty is a leading beauty retailer that has been in operation since 2000. We pride ourselves on our unique culture, built on collaboration, positivity and doing the right thing. Our mission is to make beauty accessible to all.

With over 300 global brands and 20,000+ products, we are driven by our passion for beauty and our commitment to customer satisfaction.

As a key member of our marketing team, you will play a critical role in shaping the future of our customer growth, loyalty and acquisition strategy. This is a senior role where your insights will directly influence decision-making, guide multi-million-dollar investments and elevate the performance of our much-loved rewards program.

About the Role

As Senior Marketing Analyst, you will partner closely with the Head of Acquisition & Loyalty and work alongside Marketing and Data leaders to translate complex information into clear, actionable recommendations. You will dive deep into loyalty, acquisition and eCommerce data, applying predictive analytics, advanced modelling and commercial acumen to drive measurable outcomes.

A typical week might see you building intuitive dashboards that become the go-to decision-making tool for executives, conducting deep-dive analysis on customer behaviour to uncover new opportunities, forecasting campaign performance to advise where to invest, acting as the bridge between marketing and data teams to ensure alignment, and meeting with external partners to optimise our data ecosystem.

You will have the freedom to explore ideas, challenge assumptions and test new ways of working - with the backing of a company that values curiosity, collaboration and doing the right thing.

Key Responsibilities:
  • Deliver advanced insights into loyalty, acquisition and eCommerce that inform strategy and drive growth.
  • Own and evolve the marketing reporting suite, providing clear and engaging visualisations for daily performance through to board-level summaries.
  • Translate technical analysis into commercial outcomes, influencing decisions across marketing, digital and executive leadership teams.
  • Apply predictive and advanced analytics to model customer behaviour, forecast campaign results and guide investment decisions.
  • Build trusted relationships across marketing, data and external analytics partners to continually improve our capability.
  • Identify opportunities to strengthen and expand the rewards program, increasing engagement, satisfaction and customer lifetime value.
  • Champion a culture of data-led decision-making within the marketing team and across the wider business.


Your Skills and Qualifications

You are more than a data expert, you are a strategic thinker who can see both the detail and the bigger picture. You balance technical excellence with commercial acumen, and you know how to use insights to tell a story that inspires change.

You thrive in fast-paced, evolving environments and have the confidence to influence senior stakeholders. Collaboration comes naturally to you, and you enjoy working at the intersection of marketing, data and customer strategy.

You bring:
  • Proven experience in data and analytics, ideally within retail or eCommerce.
  • A track record of influencing marketing and customer strategies through insights.
  • Advanced capability in data visualisation tools and Google Analytics 4.
  • Strong skills in forecasting, predictive modelling and customer behaviour analysis.
  • Excellent communication and storytelling skills, with the ability to present complex insights simply.
  • Experience working across loyalty, acquisition and eCommerce is highly desirable.
  • Bonus skills that will set you apart: MMM, Supermetrics, AWS, SQL.


Perks and Benefits

At Adore Beauty, we believe in taking care of our people. Here are just some of the perks and benefits you'll enjoy:
  • Generous staff discount.
  • Paid parental leave for all parents.
  • Birthday leave + Wellbeing Week (6 extra leave days per year).
  • Hybrid working with a supportive, friendly team.
  • The chance to make this role your own in a growing business.


If you're passionate about beauty, data and making an impact, we'd love to hear from you Please apply today.

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