Digital Storyteller
1 week ago
Our company is seeking a skilled Content Producer to create engaging content and drive our online presence.
We value pride, mastery, teamwork, authenticity, and innovation in our business practices and culture. We're looking for someone who shares these values and can capture them in dynamic content.
This role will focus on producing mobile-first video content that complements our online ecosystem. You'll collaborate with suppliers, own creative direction, conceptualize photoshoots, and retouch images as needed.
You'll play a pivotal role in planning, creating, and executing engaging content across social media platforms. Working closely with the brand team, you'll develop the content plan in response to the annual marketing strategy and execute it across all digital touchpoints.
Key Responsibilities:
- Own Black Star Pastry's social ecosystem from planning to content creation to scheduling posts and moderating the community.
- Create and edit your own video and still content with a passion for culinary mastery.
- Develop content to support all priority social channels and formats (feed, stories, reels, etc.).
- Ensure content engages, is rich in storytelling, and supports key business objectives as demonstrated by platform KPIs.
- Identify collaboration opportunities with other content creators – both video and stills to support major campaigns and manage all associated shoots to supplement your own content creations.
- Own social copywriting, producing engaging captions and other written content across social media, website, online listings, etc.
- Manage community engagement across owned social channels, actively working towards growing social media presence, follower numbers, and engagement.
- Assist with lead visuals and written copy for induction documents, presentation templates, and instore collateral.
- Implement reporting across content, audience, social listening tools, and competitors, and strategically update plans based on key learnings.
Requirements:
- 4+ years' experience in social media management, content creation, or similar.
- Track record of building brands and delivering on business objectives through content development and digital/social planning.
- Passion for all things social and being at the cutting edge of social media trends and best practices.
- Analytical approach to strategy and experience with analytics tools.
- Ability to create engaging video, graphic, photo, and written content, from concept to delivery.
- Strong storyteller with a passion for the brand, the cakes, the characters.
- Combine creativity, practical nous, and marketing prowess to turn ideas into actions and question marks into opportunities.
- Keen eye for design and zero tolerance for grammatical faux pas.
- Collaborative mindset and a genuine hunger to improve and push the business forward.
- Excellent stakeholder management and communication skills.
What We Offer:
- Delicious rewards and recognition program.
- Dynamic and friendly workplace that supports diversity.
- Supportive leadership team that invests in you and wants you to succeed.
- Strong career pathway opportunities.
- In-house training and investment in upskilling.
- Respectful, collaborative, and supportive culture.
- Generous staff discounts.
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