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Campaign Strategist
2 weeks ago
As a seasoned Account Manager, you will lead day-to-day client management and influencer strategy across international and local brands.
This is an ideal opportunity for a Junior Account Manager or experienced Account Executive looking to step up to AM and take ownership of multi-channel campaigns spanning influencer marketing, events, activations, and earned media.
- Develop and execute influencer marketing strategies for both local and global clients.
- Build trusted relationships with clients, ensuring consistent communication, delivery, and satisfaction.
- Collaborate with internal teams to shape campaigns that are culturally relevant, brand-aligned, and results-driven.
- Source and recommend influencers aligned with brand tone, values, and audience across platforms.
- Oversee end-to-end campaign execution, from briefing and approvals to reporting.
- Draft and manage influencer strategies to support store openings, product launches, brand collaborations, and events.
- Analyse campaign performance, delivering insights, learnings, and strategic recommendations.
- Minimum 3 years' experience in PR, ideally within fashion/lifestyle.
- Proven experience planning and executing influencer-led campaigns across multiple platforms and markets.
- Deep understanding of the creator economy, platform nuances, and social media's role in brand storytelling.
- Strong existing relationships with Australian influencers, talent agencies, and lifestyle media.
- A natural communicator with excellent client-facing skills, confident in presenting, problem-solving, and relationship-building.
- Exceptional project management skills; detail-oriented, deadline-driven, and able to manage multiple projects at once.
This role is full-time, based in our creative office environment.
