Brand and Reputation Strategist

3 weeks ago

Brisbane, Queensland, Australia Gallagher Full time
About the Role

Gallagher Bassett is a global leader in claims and risk management solutions. As a Brand and Reputation Specialist, you will play a key role in developing and executing comprehensive earned and paid media strategies to increase brand awareness and credibility in our core operating regions.

Key Responsibilities
  • Develop media strategies by analyzing coverage, industry/competitor trends, and business objectives
  • Generate and maintain an editorial calendar to track all active and upcoming media or thought leadership topics
  • Assist in preparing key business leaders for media engagement by developing briefing documents, messaging, and materials
  • Craft and pitch compelling earned and paid media collateral that aligns to our brand, key messages, and tone of voice
  • Coordinate and manage spokesperson interviews or other external speaking appearances
  • Partner with Marketing & Digital colleagues to amplify earned and paid media across all other appropriate channels
  • Deliver high-value communications advice across a range of change and operational projects
  • Track and analyze the effectiveness of media campaigns and major projects to make data-driven recommendations
  • Monitor our earned media mentions, sentiment, and coverage to identify reactive opportunities, industry trends, and feedback
About You

We are looking for a skilled and experienced professional with a strong background in public relations, communications, and marketing. You will have a proven track record of developing and executing successful media strategies, as well as experience providing professional advice to executives across a range of areas of a business.

What We Offer

In addition to a competitive salary, we offer a wide range of benefits, including flexible and hybrid work arrangements, mental health and wellbeing support, employee recognition awards, and more.

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