Category Optimizer

1 week ago

Australia beBeeCategory Full time $150,000 - $170,000
Job Description

This role will focus on optimizing category performance through supplier collaboration and trade marketing strategies.

  • Key Responsibilities:
  • Data Analysis: As a subject matter expert, you will have a deep understanding of how to analyze data to extract meaningful insights. You will stay up-to-date with local and global market trends from a macro perspective.
  • Relationship Building: You will build and maintain high-quality relationships with key stakeholders internally, with retailers, and with suppliers. This includes having hands-on relationships with supplier marketing team members to obtain necessary inputs for building retailer reviews, brand plans, and other materials.
  • Brand Growth Strategies: You will work with the sales team to develop data-led strategies to grow our brands in the Australian market. These strategies will be linked to targets with the supplier. You will formalize these objectives, strategies, and key results into Brand Plans, coordinate them throughout the year, track/report on progress, and work with the sales team to modify strategies when needed to ensure targets are achieved.
  • Project Management: You are responsible for project managing the necessary inputs required to deliver retailer reviews, workshops, business updates, and facilitating best-in-class execution across retailer online consumer platforms. This will involve working with multiple departments and stakeholders.
  • Reporting: You will manage all stakeholder reporting (internal and external) in relation to your portfolio. These reports will be accompanied by insights on the drivers of performance. You will work with Excel and Power BI reports that integrate Scantrack, Secondary Sales, and Primary Sales.
  • Presentation: You will be responsible for coordinating and building best-in-class presentations such as Retailer Reviews, and Supplier Updates. Where required, you will assist in delivering them to members at your supplier, and retailers.
  • Performance Analysis: You will analyze the performance of our brands and their competitor set to identify new opportunities and develop strategies to achieve targets. You will perform deep-dive analysis using the data sets available. These analyses may come from briefs given by the suppliers, or yourself in your quest to understand performance.
  • TTS and BMI Spend Management: Trade Marketing; tracking and analyzing TTS and BMI spend. You will work with the sales team to develop optimal promotional programs and utilization of BMI spend within spend parameters. You will also be involved in the claims process, making sure your Co-Op, TTS, and BMI spend is claimed back from your supplier.
  • Forecasting: Together with the sales team, it will be a joint responsibility to maintain and update accurate forecasts on a weekly basis.

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