Senior Marketing Strategist

1 week ago

Melbourne, Victoria, Australia beBeeStrategist Full time $137,624 - $170,000

This role drives student recruitment innovation through digital channels. The Associate Director leads immersive marketing initiatives to create memorable experiences that boost engagement and enrolments across Victoria University.

**Key Responsibilities:**

- Provide leadership and management of the development of creative concepts for immersive and experiential marketing activations working with internal partners and external vendors.

- Develop and implement a comprehensive plan to position the VU Early Entry Program as a loyalty-based program.

- Lead and manage loyalty-based initiatives aimed at enhancing long-term engagement and conversion of VU Early Entry students.

- Develop and execute a digital strategy to enhance the reach and effectiveness of student recruitment efforts.

- Identify and integrate new technologies and digital tools to amplify and expand the reach of the Student Recruitment team, improve engagement and optimize operational efficiencies.

**Requirements:**

- Demonstrated expertise in developing and implementing student recruitment strategies, with a particular focus on loyalty-based programs and digital engagement.

- Strong knowledge of digital marketing strategies, tools, and technologies, including CRM systems, data analytics, and online engagement platforms.

- Proven experience in creating and executing immersive and experiential marketing activations, from concept development to implementation.

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