Customer Relationship Management Expert

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $160,000
Job Description

We are seeking a skilled Customer Relationship Management Specialist to join our team. As a CRM Automation Specialist, you will be responsible for developing and implementing automated marketing processes across our brands.

You will work closely with marketing, e-commerce, IT, and other teams to leverage CRM tools for seamless communication, data-driven insights, and targeted marketing initiatives. Your role will directly contribute to enhancing customer loyalty, increasing sales, and delivering exceptional brand experiences.

  • Design and implement automated workflows and campaigns within the CRM system aligned with the customer lifecycle.
  • Develop and execute automated marketing campaigns to drive customer growth through retention-focused campaigns.
  • Test, monitor, and optimize campaigns to ensure high performance and ROI.
  • Analyze customer data to identify trends, opportunities, and areas for improvement for customer segmentation.
  • Report on key metrics such as open rates, conversions, and customer lifetime value.
  • Provide insights to improve campaigns and recommend new automation opportunities.
Required Skills and Qualifications
  • Experience working with retail loyalty programs.
  • 3-5 years in CRM automation and marketing platforms (e.g., Salesforce, HubSpot, Emarsys, Klaviyo).
  • Bachelor's Degree in Marketing, Business, or a related field.
  • Expertise in data analysis, campaign optimization, and multi-channel marketing.
  • Familiarity with API integrations, data imports/exports, and CRM customization.
Benefits
  • Free on-site parking.
  • 50% clothing discount off all of our brands.
  • A supportive and inclusive workplace culture.
  • Opportunities to attend events and conferences.

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