Lead Digital Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalMarketer Full time $80,000 - $150,000

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team in the APAC region.

This is an exciting opportunity for someone who has a passion for digital marketing, strong analytical skills, and excellent communication abilities.

Job Description:
  • Develop and implement a comprehensive digital marketing strategy that aligns with our business objectives and targets the APAC market.
  • Create engaging content across various digital channels to drive brand awareness, generate leads, and convert customers.
  • Manage and optimize digital campaigns to improve ROI, increase conversions, and enhance customer engagement.
  • Collaborate with cross-functional teams to ensure seamless execution of digital initiatives and maximize their impact.
Requirements:
  • 5+ years of experience in digital marketing with a proven track record of success in APAC.
  • Strong understanding of digital channels, lead flow, marketing operations, pipeline management, and leveraging data-driven technologies.
  • Ability to work independently and as part of a team to achieve common goals.
  • Familiarity with marketing technical products and managing digital marketing agencies.
  • Working knowledge of web strategy, localisation of web properties, and managing KPIs around hybrid funnels serving traditional B2B demand and product-led growth funnels.
  • Experience designing digital strategies with APAC audiences in mind, supporting country-specific needs, testing, content, and reporting.
  • Excellent communication skills across business, technical, and creative teams.
  • Analytical mindset and ability to flex to shifting priorities.
  • Understanding of GDPR and other data privacy regulations as it relates to digital.
  • Passion for web and demand generation trends.
Key Skills and Qualifications:
  • Digital marketing expertise
  • APAC market knowledge
  • Content creation and curation
  • Campaign management and optimization
  • Team collaboration and leadership
  • Data analysis and interpretation
  • Marketing automation and technology

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