Strategic Programmatic Leader

5 days ago

Melbourne, Victoria, Australia beBeeProgrammatic Full time $90,000 - $145,000
Key Programmatic Advertising Role

The Programmatic Manager is a pivotal position responsible for spearheading the success of programmatic advertising campaigns. This role requires collaboration with internal and external stakeholders, negotiation of deals, management of DSP relationships, and leadership to deliver exceptional results.

Responsibilities Include:
  • Collaborate with publishers and partners to develop campaign approaches, negotiate quarterly deals, and troubleshoot/report on performance.
  • Manage all DSP relationships, acting as the conduit between DSPs and clients, ensuring participation in QBRs, presenting roadmaps, troubleshooting issues, and exploring beta opportunities.
  • Lead the team on client requests, strategy, and campaign brief responses, ensuring high standards, collaboration with the wider team, and seamless delivery during client catchups and QBRs.
  • Contribute unique ideas and perspectives, participating in internal brainstorming sessions, ideation on channel tactics, and building visuals tailored to client campaign requirements.
  • Take the lead in client communications, managing conversations with the direct client, serving as the escalation point for campaign issues, hosting client education sessions, and presenting QBRs and thought leadership pieces.
Qualifications:
  • Proven leadership experience in programmatic advertising, managing teams and client relationships.
  • Strong DV360 and Trade Desk skillset.
  • Expertise in negotiating deals and managing relationships with publishers, partners, and DSPs.
  • Strong analytical skills to interpret campaign performance data and provide actionable insights.
  • Excellent communication skills with the ability to lead client conversations, host education sessions, and present thought leadership pieces.

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