Data Insights Lead

4 days ago

Melbourne, Victoria, Australia beBeeInsights Full time $150,000 - $180,000
Job Description

We are seeking a highly skilled Data Insights Lead to join our team in Melbourne. The primary focus of this role is to analyze user data, derive valuable insights, and collaborate with various departments to develop strategies that enhance user experiences and keep users engaged with the platform over the long term.

This role is based in Melbourne and responsible for all APAC markets. The ideal candidate will have 7-10 years of experience in an analytical role within a digital business, preferably media related.

Key Responsibilities
  • Support cross-functional collaboration to align analytics with business goals & shape the analytics roadmap with a data-driven strategic lens
  • Mentor junior analysts and foster a high-performing, learning-oriented team culture
Engagement and Retention Analytics
  • Uncover behavioral insights through cohort analysis and A/B testing
  • Identify high-impact segments to inform lifecycle and retention strategies
  • Track churn signals and optimize for customer lifetime value
  • Recommend targeted actions to drive engagement and reduce loss
  • Support campaign planning and translate business needs into testable hypotheses, A/B experiments, and actionable insights
  • Evaluate campaign and product performance to inform go-forward strategies
  • Present insights that influence cross-functional decision-making
Operational Excellence & Data Governance
  • Lead recurring performance reporting, ensuring clarity, consistency, and actionability
  • Uphold data integrity, governance standards, and drive automation for scalable processes
Requirements
  • Bachelor's degree in a quantitative field such as Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry, or Social Science; a graduate degree is preferred
  • Familiarity with lifecycle & retention analytics, including user segmentation, churn modeling, and engagement strategies, is a strong plus
  • Expertise in SQL with demonstrated hands-on experience
  • Proficiency in data visualization tools (e.g., Tableau, Power BI, Looker) with a strong track record of translating data into clear, actionable insights for business stakeholders
  • Strong knowledge of subscription services and the competitive landscape
  • Deep understanding of the media and content industry, including trends and audience behaviors, is preferred
About Us

This is a unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand.

We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong.

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